Accelerating Growth: Developing a Verticals Marketing and Sales Plan
A one-size-fits-all approach to sales and marketing -- targeting everyone but speaking to no one -- isn’t only costly, it’s unproductive.
It’s time to be market-specific. Focusing your resources and efforts will dramatically improve your results. This whitepaper is intended for leaders of B2B marketing and sales organizations. It will demonstrate how to:
1. Identify key verticals and decide which ones to target.
2. Understand the unique needs of verticals so you can tailor your marketing and sales efforts to them.
3. Transition your sales and marketing organization from a one-size fits all approach to vertical-oriented teams.
To access the full White Paper, please click on the 'Download the PDF' button above.