B2B Customer Insights that Sell: How to Create a Customer Insight Process in Your Organization
An expert panel of marketers from Aeroplan, Canada Post, Yahoo!, BIC and Redwood Custom Communications convened at the Canadian Marketing Association’s ‘Making a Connection with B2B Customers: Finding Insights that Sell’ Roundtable. This paper summarizes their discussion and presents a framework for implementing a process in B2B organizations to gather, assess and prioritize customer insights.
This paper is intended for leaders of B2B marketing and sales organizations. It will help you implement a process to:
1. Leverage the knowledge and resources within your organization to capture customer insights.
2. Identify external sources to augment your knowledge.
3. Determine which insights to act on.
To access the full White Paper, please click on the 'Download the PDF' button above.
