White Papers for B2B Marketing Strategy & Implementation
Top Ten Reasons B2B Companies Outsource their Marketing
As marketing becomes more relevant and resources stay limited, learn why B2B companies are choosing to outsource their marketing more than ever. more»
Marketing: The Newest Function to Outsource
If you’ve never thought about outsourcing your marketing – it’s time you consider it. Outsourcing marketing provides deeper expertise, broader resources and better results for many B2B companies. Can it work for yours? Marketing is quickly joining the ranks offering similar time and cost saving benefits. more»
Making Online Lead Generation Work in Your Company
If you’re a B2B company, you are probably either doing online lead generation or wondering if you should. In the last 3 years, online lead gen has gone from a niche tactic used by only very large companies to something nearly essential for every B2B company. more»
Is Social Media Right for My Business?
For many SMBs, social media seems like a daunting task. It is still relatively unused and misunderstood. However, its use is on the rise – and accelerating. A recent Marketing Profs report found that 68% of B2B firms are increasing their Social Media spend. more»
Marketing for Industrial Companies
The industrial sector is emerging from the recession. One of the surest signs of this is that they are increasing their spending on marketing. 70% of industrial sector marketers expect their sales to increase in 2010 over 2009 and... more»
10 Steps to SEO for Small Business
These days, every business has a website. Even the very smallest will usually have a digital-business-card up on the internet somewhere. But small business sites may not be easy for the public to find, and they therefore may not get much traffic. To make your investment in an online presence worthwhile... more»
Effective Pricing Strategies for Post-Recession
In the last 18 months, many B2B companies have foregone price increases or even reduced pricing in efforts to retain customers, maintain market share, and ride out the recession. Now that markets are returning to life and demand is on the rise, companies have begun to ask what their pricing strategies should be. more»
High-Touch PR for High-Impact Results
Does your company offer superior products and services, yet few customers in your target market know you exist? You’re not alone – this is one of the most common complaints of Business to Business (B2B) companies. It’s a serious problem because that lack of brand awareness often means your company is not considered... more»
Using Your Expertise for B2B Client Acquisition
Acquiring new clients is one of the biggest challenges facing B2B sales professionals today. B2B services and products have become more complex, and decision-makers harder to reach. As a result, B2B sales professionals in product and service companies need more effective tools... more»
B2B Customer Insights that Sell: How to Create a Customer Insight Process in Your Organization
An expert panel of marketers from Aeroplan, Canada Post, Yahoo!, BIC and Redwood Custom Communications convened at the Canadian Marketing Association’s ‘Making a Connection with B2B Customers: Finding Insights that Sell’ Roundtable. This paper summarizes their discussion and presents a framework for implementing a process in B2B organizations... more»
The 5 Most Common B2B Case Study Mistakes
Case studies are one of the best ways we know to demonstrate the value of a B2B company and get the attention of buyers. The credibility you gain when a customer speaks on your behalf is second to none. And your ability to tell a story about what results you achieved in a specific situation is far better than any elevator pitch you could ever create. more»
Using White Papers for Lead Generation
Generating high-quality leads is a top objective of B2B marketers. The traditional tools of tradeshows, business cards and brochures don’t cut it anymore. We have entered the era of Thought Leadership, where a company has to demonstrate that it has expertise that will help prospective customers improve their performance. more»
Accelerating Growth: Developing a Verticals Marketing and Sales Plan
A one-size-fits-all approach to sales and marketing -- targeting everyone but speaking to no one -- isn’t only costly, it’s unproductive. It’s time to be market-specific. Focusing your resources and efforts will dramatically improve your results. more»
The State of Marketing in Early Stage Canadian Tech Companies
Do Canada's tech start-ups maximize their growth and potential by leveraging the power of marketing? This White Paper reveals an interesting gap between marketing perception and marketing reality in these organizations, and an opportunity for them to propel their growth by harnessing the power of marketing. more»
How to Win When Entering New Markets
How do companies consistently identify opportunities for growth and achieve success in new markets? The answer lies in how they go to market. As the Canadian economy de-industrializes, traditional manufacturers face relentless global competition and cost structures that aren’t sustainable. more»
