Book - Market Smart
Lisa Shepherd’s new book, Market Smart: How to Gain Customers and Increase Profits with B2B Marketing is now available! A practical, one-stop resource for achieving B2B marketing success, the book is heavy on pragmatism and light on theory. It equips readers with the fundamentals of marketing strategy and the tactics that will help achieve powerful results.
Market Smart is written for all the B2B companies who don’t have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It’s for leaders of B2B companies who wear the marketing hat for their business, whether they want to or not. It’s also for all the B2B company administrators and coordinators who aren’t marketers by training but become marketers by delegation.
The book is a comprehensive guide that covers all the critical elements to be successful in B2B marketing. Readers will learn how to:
1) Develop a B2B marketing strategy with a practical 3-step process
2) Identify what B2B customers really want and what will make your company stand out
3) Choose the right B2B marketing tactics
4) Create a realistic action plan
5) Set goals
6) Budget and manage B2B marketing activities
7) Implement effectively
ORDER THE BOOK
Want to put marketing to work for your B2B company? Lisa Shepherd’s new book is a complete resource for understanding the fundamentals of marketing strategy and the tactics that will achieve powerful results.BUY ON AMAZON
Lisa Shepherd brings real world experience and common sense to the often baffling world of B2B marketing. Every chapter has clear, useful tips and suggestions that can be put into immediate practice. It’s the sort of go-to book you’ll want to keep within arm’s reach.Stewart Thornhill - Richard Ivey School of Business, Western University