World Class Marketing for Canadian Designer and Manufacturer of Roofing Systems
Challenge
- A successful Ontario-based company that designs, manufactures and installs custom retractable roof enclosures seeks to establish itself as the global market leader
- The company exports internationally with installations throughout North America, Europe and Russia
- Given the downturn in the US economy and weak US dollar, the company sought to grow aggressively in non-US markets
Solution
- Mezzanine evaluated the company’s current position and marketing assets and activities
- We defined a new marketing strategy and positioning based on market research with developers and architects to understand needs, buying behaviour and perceptions in the industry
- The team gathered competitive intelligence to understand marketing strategies, positioning, activities and differentiation
Result
- Mezzanine created an integrated marketing strategy that clarified target markets, key messages and tactics, resources and goals
- As the firm’s Outsourced Marketing provider, Mezzanine has executed a world class marketing program
- To date, the firm has increased unique website traffic by 35%, appeared in over 40 trade publication articles, improved SEO ranking on all target keywords and implemented a thought leadership program that includes case studies, speaking engagements, subject-matter articles and more
