How Does Outsourced Marketing Work?
Outsourced marketing provides strategic B2B marketing expertise and implementation resources at the right level for small and mid-sized companies. The process begins by developing a marketing strategy and a one-year action plan that details the tactics, timeline, budget and metrics. We identify where marketing dollars are spent and will deliver ROI.
Once the strategic and tactical plan is developed, a team from Mezzanine becomes the company’s marketing department and executes the plan. This includes a Marketing Director and Marketing Coordinator along with other support staff who ensures the marketing plan is executed.
You’ll know where your marketing dollars are being spent and what results they are achieving because we report weekly on activities, monthly on performance and quarterly on results.