The Mezzanine Group is a Toronto-based consulting and marketing outsourcing company that specializes in Business to Business (B2B). For more than ten years, we've helped executives in small and mid-sized companies, large enterprises and professional associations achieve growth through effective strategic plans and marketing implementation.
We know growth - we were named one of the fastest growing companies in Canada for four years by PROFIT Magazine.
Consulting
We offer a powerful combination of primary research skill and secondary research expertise that delivers superb fact-based market intelligence, insightful analysis and actionable plans. We've worked with some of the most exciting organizations in Canada in the last 10 years to develop marketing strategy, competitive intelligence and to support other strategic initiatives.
Read more about our consulting services
B2B Marketing Outsourcing
Business to business marketing is a challenge for small and mid-sized companies. Most companies don't need a full-time strategist, have difficulty finding and retaining experienced B2B marketers, and are uncertain about the right marketing tools to achieve their goals. Mezzanine's marketing outsourcing provides an expert part-time Marketing Director who is experienced, accountable and focused on maximizing marketing ROI.
Read about how marketing outsourcing works.
What’s Next?
Learn more about our services, meet our team, or contact us.
Blog
5.18.2012Choosing the Right Marketing Interns: 5 Key Things to Look For – Amanda Steeves
We will soon be saying goodbye to our Marketing and Special Projects intern. A co-op business student, we tasked the intern with an incredible amount of work during his four months with The Mezzanine Group. As this intern role was new for us, there was a lot riding on the first person in this role… more »
5.16.2012In Defense of the Much-maligned Newsletter – Meredith Low
In B2B marketing, the e-newsletter is much debated and often maligned. Today I’m going to advocate for them – in part, because at Mezzanine we’ve found them to be very useful tools for our clients when carefully deployed, but also because of how much I learn from the ones I subscribe to. Now, as any… more »
News
10.05.2012LISA SHEPHERD TO SPEAK AT PROMOTIONAL PRODUCTS PROFESSIONALS OF CANADA EVENT
Lisa Shepherd, President of The Mezzanine Group, will speak at the Women’s Empowerment Event hosted by the Promotional Products Professionals of Canada on June 2nd, 2012 from 8:30am – 10:00am at the Four Points by Sheraton in Niagara Falls – Fallsview, ON. more »
09.05.2012New White Paper Teaches Business to Business Companies How to Improve their Websites for Better Lead Generation
The Mezzanine Group’s newest white paper outlines how business to business (B2B) companies can conduct a website audit to increase awareness of their products and services, enhance their image and generate leads. more »
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