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Testimonials for B2B Marketing Services

Outsourced Marketing

"We do not have the personnel or time to develop, implement and manage a world class marketing strategy sufficient to align with our business goals. With Mezzanine, our marketing is well-managed and well-executed. And Mezzanine has achieved real, measurable results."

Deborah Baker, COO, OpenAire Inc.
"Our Mezzanine Marketing Director definitely understands marketing and has managed to effectively translate our technical products and descriptions to easily understood benefits for the customer. The results are already showing in our first six months working with Mezzanine."

Tony Hoevenaars, CEO, Mirus International.
"The flexibility and expertise we get from Mezzanine is exactly right for us. We've achieved far more consistent and effective marketing than we otherwise could. Our Mezzanine marketing director has become a part of our team. She has been pivotal in the success of our marketing, from launching a new website to developing collateral and distributing customer and sales team newsletters."

Ross Nepean, VP Global Marketing, TAB.
"The Mezzanine Group has been an excellent marketing partner for us. The team brings a high level of expertise and strong project management skills. They shift with our business objectives as they evolve through the year to ensure marketing projects are relevant and targeted. Three words to describe The Mezzanine Group… Strategic. Connected. Delivered."

Julia Selby, General Manager, Foray Group.
"Within the first four months of bringing Mezzanine onboard, we were able to complete three very large tactical projects that had been left uncompleted for years, and introduced a new, very technical product. We immediately landed a six-figure order as a result!"

Jeff Heath, President & CEO, Allerion Oilfield Services Inc. & Mixer Technologies Inc..
"With Mezzanine we get the dedicated hands-on support of an in-house team with the experience, agility and accountability of a vendor."

Tracy Parzych, CEO, ITR.
"Mezzanine's outsourced marketing service is an extension of Wincon. They understand what we want to achieve with our brand and step forward to execute that vision. We've come to rely on their marketing insight and ability to get things done."

Winston Stewart, CEO, Wincon.
"Over the course of 6 weeks and for a fraction of the cost, Mezzanine provided the research, support and strategy to build a plan that would have taken an internal marketing manager 6 months to accomplish. Their finished product left us with a clear view of our competitive landscape, details and resources regarding upcoming trends and helped us convert innovative concepts into action."

Dawn Abankwah, Senior Manager Corporate Sales at the Hudson's Bay Company.
"I want to thank the Mezzanine team for everything you have done to take Haynes Law to the next level. Your insightful conclusions from the industry assessment helped me to understand our opportunities and positioning in the legal industry. Your support, guidance and expertise as we transitioned to a new corporate identity for both the logo and website were indispensable, helping the company lay the foundation for a more formal and effective marketing strategy!"

Paulette Haynes, CEO, Haynes Law Firm.
"We appreciated the collaborative process Mezzanine used while building our strategic marketing plan. The end result was a comprehensive, well organized and detailed marketing plan that identified our marketing goals and the activities needed to achieve them."

Cliff Jones, COO, Pressure Pipe Inspection Company.
"Mezzanine was extremely professional, learned our business very quickly, and gave us targeted market knowledge that we would not have been able to get anywhere else."

Kevin Wong, COO, Nulogy.

Marketing Consulting

"We couldn't have made the decisions we wanted to make without this process – it gave us the clarity, focus and alignment among sales & marketing and product development that was so important to maximize our returns from effort and resources."

Herb Verma, CEO, XCINO.
"Mezzanine did an excellent job. It was one of the best experiences we have had working with consultants in many respects, especially in terms of value for the money."

Sandra Daniel, Director, Small Business Marketing Bell Mobilit.
"The professionalism of the team at Mezzanine and the extent of your contacts produced answers to challenging questions, enabling us to finalize our marketing and distribution planning."

Rich Herrle, Product Manager Philips Respironics.
"Over the course of 6 weeks and for a fraction of the cost, Mezzanine provided the research, support and strategy to build a plan that would have taken an internal marketing manager 6 months to accomplish. Their finished product left us with a clear view of our competitive landscape, details and resources regarding upcoming trends and helped us convert innovative concepts into action."

Dawn Abankwah, Senior Manager Corporate Sales Hudson's Bay Company.
"Mezzanine was quick to learn the culture and talk the talk. They established credibility with a diverse audience and often competing interests and perspectives."

Jamie Shortt, Manager, Business Services Ministry of Transportation of Ontario, Southwestern Region.
"The insight that Mezzanine provided was invaluable. I can now plan effectively and know where to spend 20% of my time to get 80% return."

Deborah Boccongelle, Marketing Manager Rogers Business Solutions.
"EPCOR was very pleased with the way Mezzanine researched a number of key issues in the Ontario market. They helped us develop a better view of the opportunites and competitive landscape that existed. We have already recommended them to our partners."

Andrew Riley, Marketing Manager, EPCOR Energy Services.
"We had such a positive experience with Mezzanine. The information you provided became the base from which we created our marketing tactics, sales tools and programs. We considered this engagement very successful and have encouraged other groups to engage your expertise."

Marnie Saunders, Associate Director Wireless Data Business Marketing Bell Mobility.
"I was impressed with Mezzanine's ability to uncover difficult-to-obtain information in such a short timeline. I would not hesitate to use them again as they provided valuable information that was critically needed."

Chris Lumley, Director, Magna International.
"Mezzanine performed an excellent job of the opportunity assessment we required. The value of their services was refreshingly superior."

Darren Mawson, CGI.
"Dealing with Mezzanine was a value added experience for our company. We were most impressed with their flexibility and their fact based approach. Their recommendations were definitely actionable, and not so conceptually complex that we have had trouble putting it into practice."

Rob Smith, VP of Category Management, The News Group.