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2012
Pros and Cons of Social Media Marketing in B2B
Posted by Andrea Crouse
Categories Marketing Strategy Tags Andrea Crouse, B2B marketing strategy and tactics, marketing outsourcing, Marketing Strategy, Social Media, social networking
Twitter, Facebook, YouTube, LinkedIn…and now Google+….phew! With so many social media platforms available, many B2B leaders are feeling overwhelmed by the number of options for getting their message out. In our B2B marketing outsourcing team, we love investigating new social networks and finding ways to effectively use them. But we also understand there are only… more »
02
2012
Think Long-term When Choosing Social Media Handles for Business to Business Marketing
Posted by Lisa Shepherd
Categories Management, Marketing Strategy Tags B2B marketing, legal, Lisa Shepherd, marketing tactics, Social Media, Twitter
There’s an interesting case in the US courts that highlights a potential problem for companies who use social media in their marketing. PhoneDog, a company that provides news and reviews on mobile phones, is suing its former employee Noah Kravitz (also formerly known as @phonedog_noah on Twitter) for damages relating to the 17,000 Twitter followers… more »
19
2011
B2B Marketing Article Digest
Posted by Evelynn Ratcliffe
Categories Business: General, Marketing Execution and Tools, Marketing Outsourcing, Marketing Trends Tags B2B marketing, business trends 2011, Evelynn Ratcliffe, Google Analytics, Social Media
With so many articles and blogs being written today it’s hard to know where to look for good information. Here are my top four articles, in no particular order: 10 New Google Analytics Features You Need to Start Using For those of you that already use Google Analytics, you know of the many benefits of… more »
22
2011
Social Business – Social Growth
Posted by Milena Nazaruk
Categories Business: General, Management, Marketing Trends Tags IBM, Milena Nazaruk, Social Media
I’m always on the hunt for anything techie and social media related. I recently heard of an idea from IBM around Social Business that intrigued me. Social business takes social media one step further. While social media is about people sharing their experiences, social business looks at the framework behind those digital interactions and looks… more »
12
2011
How To Do Social Media the Right Way
Posted by Andrea Crouse
Categories Business: General, Marketing Execution and Tools, Marketing Strategy, Marketing Trends Tags Andrea Crouse, Facebook, Mari Smith, Michael Stelzner, Social Media, social networking, Twitter
Social media sites continue to have a profound impact on the way many people communicate with friends, family and brands online. With the amount of people connected on Facebook, Twitter and LinkedIn, it’s no surprise that the overall social media landscape has gained traction as a worthwhile communication option for businesses today. Social media marketing… more »
10
2011
Canadian Internet Usage Redefined
Posted by Milena Nazaruk
Categories Business: General, Marketing Strategy, Marketing Trends Tags canadian media habits, Facebook, internet usage, Milena Nazaruk, Social Media
It’s interesting how quickly the world is changing. A few years ago, phrases commonly used for Canada and internet adoption would be along the lines of conservative. There was a lot of research published regarding how Canadians are rather conservative online for anything but researching and browsing online. As of 2010, Canada is the country… more »
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