Subscribe to our Blog25
2012
Canada’s B2B Companies Have New Priorities and Problems – Lisa Shepherd
Posted by Lisa Shepherd
Categories Market Intelligence, Marketing Trends Tags B2B marketing trends, business marketing, Business to business marketing, Lisa Shepherd, Marketing Trends, marketing white paper
Last week The Mezzanine Group released its annual report on trends in business to business strategy, marketing and market intelligence. We looked at our projects over the last year and the discussions we’d had with partners and prospects, and identified some broad patterns. We undertake this process to get a view of what’s changing in… more »
16
2011
What, Digital is only Mainstream Now? Isn’t it 2011?
Posted by Meredith Low
Categories Business: General, Marketing Execution and Tools, Marketing Trends Tags digital advertising, marketing tactics, Marketing Trends, technology
A few weeks ago I was speaking with someone who works in the digital advertising business, and she said, almost offhandedly, “Oh, yeah, this year digital advertising went mainstream.” And my response was “Really? Isn’t this 2011? Didn’t it go mainstream, oh, 5 years ago?” And she explained that, no, actually, many advertisers are still… more »
19
2011
What new marketing tools should we use in 2012?
Posted by Lisa Shepherd
Categories Marketing Execution and Tools, Marketing Strategy, Marketing Trends Tags Lisa Shepherd, Marketing, Marketing Effectiveness, Marketing Execution and Tools, Marketing Planning, Marketing Strategy, marketing tactics, Marketing Trends, outsourced marketing
One of the challenges that small and mid-sized B2B companies face when it comes to marketing is keeping up with the times. The changes in how people and businesses communicate with each other have been dramatic in the last 5 years. Many communications tools that are basics now didn’t exist 5 and 10 years ago. … more »
11
2011
What does Canada’s New Anti-Spam Legislation mean for Small Businesses?
Posted by Andrea Crouse
Categories Marketing Strategy, Marketing Trends Tags Andrea Crouse, Marketing laws, Marketing Trends, Online Marketing
Are you compliant with the new Canadian anti-spam law? The new ‘Anti-Spam’ law will have a significant impact on how mainstream Canadian businesses communicate with their existing customers and others, and how small businesses communicate with new customers. With the new law likely coming into effect early 2012, companies should start complying well ahead of… more »
29
2011
6 Tips to Improve your Webinar
Posted by Evelynn Ratcliffe
Categories Marketing Execution and Tools, Marketing Strategy, Marketing Trends Tags B2B marketing, content, Evelynn Ratcliffe, follow up, Marketing Execution and Tools, marketing tactics, Marketing Trends, Social Media, survey, video, webinar
In a recent webinar I attended I learned that Webinars have the highest perceived benefit of any B2B lead generation tactic today. So if putting out webinars was the silver bullet, why doesn’t it work for everyone? Here are a few tips to help your webinar stand out with your viewers. Media rich, but bandwidth… more »
26
2010
Social Media: The Global Divide
Posted by Lisa Shepherd
Categories Business: General, Marketing Execution and Tools, Marketing Trends Tags B2B marketing, harvard business review, Market Research, Marketing Strategy, Marketing Trends, Outsource Marketing, Social Media
In the latest issue of Harvard Business Review, Mikolaj Jan Piskorski looked at how social sharing behaviours differ across the globe. Using data from a survey of more than 50,000 users of social platforms in 18 countries – Piskorski looked at the following five broadcast behaviours: blogging, managing a social-network profile, sharing photos, sharing videos,… more »
Connect With Us