Subscribe to our Blog13
2012
Making the Four Ps More Practical
Posted by Lisa Shepherd
Categories Marketing Strategy Tags four ps, Lisa Shepherd, Marketing Strategy, place, price, product, promotion
There are four famous Ps in marketing strategy: product, price, place and promotion. Product. What do you offer? This also includes service. Price. How much do you charge? Are you a low-cost or premium provider? Place. This denotes distribution model. For example, do you sell at retailers or online? Promotion. How do you spread the… more »
02
2012
7 Tips to Ensure Your B2B Email Campaign Doesn’t Cost Your Company $10M
Posted by Andrea Crouse
Categories Business: General, Marketing Strategy Tags Andrea Crouse, Canada's Anti-Spam Legislation, CRTC, email marketing, Marketing Strategy
The CRTC has officially published its final set of regulations under Canada’s Anti-Spam Law (CASL) according to a recent Financial Post article: ‘CRTC publishes final anti-spam regulations’. The legislation proposes stiff penalties to ensure compliance: up to $1 million for individuals and up to $10 million for companies. It also allows individuals to sue a… more »
30
2012
Three steps for converting new customers to engaged customers
Posted by Lisa Shepherd
Categories Business: General, Marketing Execution and Tools Tags B2B marketing strategy and tactics, Business to business marketing, Lisa Shepherd, Marketing Strategy, marketing tactics
Most B2B companies sell a product or service and then deliver it. The customer makes a decision to buy something from the company, and then the company responds with whatever the customer has bought. Once the service or product is delivered, the customer can decide if they liked doing business with the company. Meanwhile, the… more »
14
2012
Referrals are a Powerful Driver of New Business for B2B Companies
Posted by Amanda Steeves
Categories Marketing Strategy Tags Amanda Steeves, B2B, B2B marketing, Marketing Strategy
For many B2B companies referrals are a key driver of new business. A referral is when an existing or past customer refers your company to a colleague, friend, vendor or other business contact. Referrals can be incredibly powerful as they lend credibility to your company. As part of our marketing planning process, we interview many… more »
08
2012
Pros and Cons of Social Media Marketing in B2B
Posted by Andrea Crouse
Categories Marketing Strategy Tags Andrea Crouse, B2B marketing strategy and tactics, marketing outsourcing, Marketing Strategy, Social Media, social networking
Twitter, Facebook, YouTube, LinkedIn…and now Google+….phew! With so many social media platforms available, many B2B leaders are feeling overwhelmed by the number of options for getting their message out. In our B2B marketing outsourcing team, we love investigating new social networks and finding ways to effectively use them. But we also understand there are only… more »
24
2012
Don’t Prioritize Activity Over Effectiveness in B2B Marketing
Posted by Lisa Shepherd
Categories Marketing Strategy, Mezzanine Tags Lisa Shepherd, Marketing Strategy, Tactical Planning
There’s something about being busy that gives great comfort. You can operate head-down, blissfully unaware of what’s going on elsewhere, pounding out whatever tasks or projects you have on your list. It can give a very satisfying feeling of short-term productivity. The challenge, of course, is that if you do this long enough, and you’re… more »
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