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2012
Getting the Most Out of Your Customer Research – Meredith Low
Posted by Meredith Low
Categories Business: General, Consulting Tags b2b consulting, customer research, management consulting, Market Research
Back when I used to sit on the client side of the table, when I got a chance to review reports from market research or management consulting firms I often saw them offer overly-grand recommendations, and it would really irritate me. Here’s the kind of thing I mean (paraphrased to protect the innocent and guilty… more »
25
2011
Understand Your Customer: Ask and Listen
Posted by Milena Nazaruk
Categories Business: General, Consulting, Market Intelligence, Marketing Strategy Tags B2B, business marketing consulting, Market Research, marketing strategies, Milena Nazaruk, qualitative research
We work with multiple organizations operating in various industries in our consulting practice and we always hear the same thing when it comes to understanding client needs: “We know what our clients want.” In fact, many say that they also know how their customers feel because they may have gotten some feedback at some point… more »
19
2011
Who is our competition and what are they doing?
Posted by Lisa Shepherd
Categories Business: General, Consulting, Management, Market Intelligence Tags business strategy, Competitive Advantage, competitive intelligence, Consulting, Lisa Shepherd, Market Research, Meredith Low, Problem Solving, target market
The last three years have brought significant disruption in many industries. As a result some organizations have experienced robust growth in new sectors and geographies. For others, this year was a wake-up to reduced market share, competitors with startling new business models, and a great deal of questioning how to adapt. We received many requests… more »
18
2011
The 2 Most Effective Ways to Understand Buying Behaviour
Posted by Lisa Shepherd
Categories Business: General, Consulting, Market Intelligence, Marketing Trends, Mezzanine Tags B2B marketing, business strategy, customer behaviour, Lisa Shepherd, Market Research, Marketing, Marketing Effectiveness
To get this kind of information from business people, you have to be in research mode, not sales mode
15
2011
5 Things to Know About Customers Before Building your Marketing Plan
Posted by Lisa Shepherd
Categories Business: General, Consulting, Market Intelligence, Marketing Execution and Tools, Marketing Strategy, Mezzanine Tags B2B marketing, business strategy, Lisa Shepherd, Market Research, Marketing, Marketing Effectiveness, marketing plan, Marketing Planning, Marketing Strategy, outsourced marketing, target market
A company that knows the answers to these 5 questions… will be able to use the right marketing tactics at the right time with the right message.
26
2010
Social Media: The Global Divide
Posted by Lisa Shepherd
Categories Business: General, Marketing Execution and Tools, Marketing Trends Tags B2B marketing, harvard business review, Market Research, Marketing Strategy, Marketing Trends, Outsource Marketing, Social Media
In the latest issue of Harvard Business Review, Mikolaj Jan Piskorski looked at how social sharing behaviours differ across the globe. Using data from a survey of more than 50,000 users of social platforms in 18 countries – Piskorski looked at the following five broadcast behaviours: blogging, managing a social-network profile, sharing photos, sharing videos,… more »
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