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2012
Key Metrics to Understand your Business in a Flash
Posted by Milena Nazaruk
Categories Business: General Tags business performance, business strategy, metrics, Milena Nazaruk
I recently read a simple and to-the-point article about the three key metrics all small and mid-sized businesses should monitor called 3 Numbers All Entrepreneurs Should Know. These metrics are true and useful not just for start-ups but for CEOs of larger more established organizations, like many of the B2B companies we work with. The… more »
09
2012
Seven great ways to repurpose your B2B marketing content
Posted by Lisa Shepherd
Categories Marketing Execution and Tools Tags B2B marketing, B2B marketing strategy and tactics, business strategy, Business to business marketing, Lisa Shepherd, Marketing, Marketing Communications
The heart of effective B2B marketing is content, which marketers also call “Thought Leadership.” Good examples of content include case studies, white papers, blogs, presentations and articles. Generating newsworthy, original and high-quality content is time-consuming and challenging in the B2B environment. As a result, content repurposing has become a hallmark of good marketers. Repurposing content… more »
25
2012
People Don’t Read Carefully Anymore
Posted by Lisa Shepherd
Categories Business: General, Management Tags B2B marketing, business strategy, Lisa Shepherd
My company is hiring additional marketing directors. We posted the role on LinkedIn, received tons of applications and invited about a dozen candidates to an interview. The invitation to a first round interview is a simple email stating, roughly, “Hi, thanks for applying. We’d like to interview you. Please indicate your top three preferred interview… more »
15
2012
What should my B2B Marketing budget be?
Posted by Evelynn Ratcliffe
Categories Management, Marketing Execution and Tools, Marketing Outsourcing Tags B2B marketing, business strategy, Evelynn Ratcliffe, marketing plan
Each year small and medium-sized businesses sit down to draft their budget. Each year they wonder how much they should allocate to marketing. For most B2B companies, marketing is a black box. You put money into it, but what do you really get out of it? Without properly understanding the value of marketing or the… more »
19
2011
How do organizations translate strategy into real action?
Posted by Lisa Shepherd
Categories Business: General, Consulting, Management Tags business strategy, Consulting, Lisa Shepherd, Meredith Low, Problem Solving
A study published in the Harvard Business Review found that organizations typically realize 63% of the financial performance promised by their strategic plans. The other 37% is lost through inadequate resourcing, poor communication, poor definition of actions required and unclear accountability, among other issues. How do you ensure your organization achieves the full promise of… more »
19
2011
Who is our competition and what are they doing?
Posted by Lisa Shepherd
Categories Business: General, Consulting, Management, Market Intelligence Tags business strategy, Competitive Advantage, competitive intelligence, Consulting, Lisa Shepherd, Market Research, Meredith Low, Problem Solving, target market
The last three years have brought significant disruption in many industries. As a result some organizations have experienced robust growth in new sectors and geographies. For others, this year was a wake-up to reduced market share, competitors with startling new business models, and a great deal of questioning how to adapt. We received many requests… more »
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