Subscribe to our Blog23
2012
Marketing Vendors Have a Responsibility – Amanda Steeves
Posted by Amanda Steeves
Categories Marketing Execution and Tools, Uncategorized Tags Amanda Steeves, B2B marketing tactics, marketing execution, marketing vendors, website development
As marketers we have a tremendous amount of experience working with a variety of vendors such as designers, website development firms and search engine optimization companies, to name a few. When you have experience working with vendors you know which questions to ask, you know how to push for them to deliver and you likely… more »
06
2012
Attention B2B Companies – Don’t Forget About Your Existing Customers!
Posted by Amanda Steeves
Categories Business: General, Management Tags account management, Amanda Steeves, B2B marketing, Business to business marketing
It’s a theme we’re hearing more and more these days – companies are ignoring their customers. And I appreciate it’s likely unintentional; however, it’s time to stop and take action. As part of our marketing planning process, we conduct a series of qualitative interviews with current and past customers to gain a deeper understanding of… more »
28
2012
Building a B2B Marketing Program is like Building a House – You need a Strong Foundation
Posted by Amanda Steeves
Categories Marketing Strategy Tags Amanda Steeves, B2B marketing, Marketing, Marketing Planning
Most of us can appreciate the need to buy a home with a good foundation –you’ll often hear people say ‘that house has good bones’. Having a solid foundation makes it easy to maintain and is often a matter of cosmetic fixes. The same can be said for marketing. Of course that’s easier said than… more »
22
2012
When you’re Small, Looking Big Can be an Effective Marketing Strategy
Posted by Amanda Steeves
Categories Marketing Strategy Tags Amanda Steeves, B2B marketing, B2B marketing strategy, Marketing, Marketing Communications
In our work with small-to-medium sized Business to Business companies, sometimes the key to growth lies in our ability to help them elevate their reputation in the marketplace by implementing a marketing strategy and tactical plan that shifts the perception of the firm from a ‘small fry’ to a ‘serious player’. Let me preface the… more »
14
2012
Referrals are a Powerful Driver of New Business for B2B Companies
Posted by Amanda Steeves
Categories Marketing Strategy Tags Amanda Steeves, B2B, B2B marketing, Marketing Strategy
For many B2B companies referrals are a key driver of new business. A referral is when an existing or past customer refers your company to a colleague, friend, vendor or other business contact. Referrals can be incredibly powerful as they lend credibility to your company. As part of our marketing planning process, we interview many… more »
14
2012
In a Rapidly Changing Environment, Shorten your Marketing Planning Cycle
Posted by Amanda Steeves
Categories Marketing Outsourcing Tags Amanda Steeves, B2B marketing, B2B marketing strategy and tactics, Marketing Planning
In B2B marketing we often plan based on a company’s calendar or fiscal year, giving them a 12-month outlook on their marketing program. For businesses that are operating at a constant, stable growth rate, a 12-month marketing plan aligns well with their business planning cycle. It provides clarity, organizes staff and supports sales and the… more »
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