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2013
The ‘Just Right’ B2B Marketing Budget – Lisa Shepherd
Posted by Lisa Shepherd
Categories Marketing Budget & Measurement
One of the questions owners of B2B companies ask me all the time is “How much should I spend on marketing?” Chances are, if you own a company like this—one that sells to other companies rather than consumers—you too aren’t sure how to answer this… more »
11
2013
Marketing a Manufacturer’s Strongest Asset… Its People! – Elmira Abushayeva
Posted by Elmira Abushayeva
Categories Industries, Manufacturing, Marketing Strategy & Planning
For the most part, manufacturers have tended to focus solely on marketing their products, neglecting to shine a spotlight on the individuals and teams who create them. The fact is a manufacturer’s personnel can be the strongest assets you can market to customers. When advising… more »
09
2013
The Marketing Mistake That’s Leaving Companies Adrift – Liz Teodorini
Posted by Liz Teodorini
Categories Marketing Strategy & Planning
Like a ship with no rudder, a company with no brand strategy may be moving forward, but lacks the guidance required to reach its destination. It’s unsurprising that so many companies skip the brand strategy because it is the most misunderstood part of marketing. “Branding… more »
04
2013
Manufacturers Have A Lot to Blog About – Karen Hazan
Posted by Karen Hazan
Categories Industries, Manufacturing, Marketing Strategy & Planning
HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog compared to 56% of B2B companies who blog monthly. Although your company may not have the resources to blog several times a day, the evidence… more »
02
2013
How Can Buyer Personas Help Generate More Leads? – Stephen Smaluck
Posted by Stephen Smaluck
Categories B2B Buyer Behaviour, Marketing Strategy & Planning
Has it ever taken you months to chase down the buyer you needed to complete the sale? Did you sit in on countless meetings and phone calls just to get that five minute exchange you needed from the start? I’m sure most of you, like… more »
28
2013
Manufacturers, Just How Do You Create A Global Brand Image? – Elmira Abushayeva
Posted by Elmira Abushayeva
Categories Brand, Industries, Manufacturing, Marketing Tactics
When entering new international markets, manufacturers inevitably encounter a key marketing issue that raises fundamental questions about who they are and how they present themselves. That issue comes down to their brand. Just how do you create a global brand image that transcends local expectations… more »
