Subscribe to our Blog07
2012
Infographics – Telling Stories with Data – Meredith Low
Posted by Meredith Low
Categories Business: General, Marketing Execution and Tools Tags B2B marketing, data management, writing
If you’re feeling curious about how data can be more creatively presented, you could do worse than taking a few minutes to browse through this set of the best infographics of the year from Co.Design (an offshoot of Fast Company). It’s fascinating to look at these in the abstract – not being involved in the… more »
02
2012
The Invisibility of B2B Marketers – Meredith Low
Posted by Meredith Low
Categories Marketing Execution and Tools, Marketing Strategy Tags B2B marketing, B2B Strategy, marketing tactics
I’ve been reading a (good) book on branding – but, as is typical of what I’ve come to expect, you’d think branding only happened in the B2C space, because all the examples so far are B2C. (Maybe at some point they’ll tell me about Intel, a B2B company, leapfrogging their buyers to brand directly to… more »
30
2012
The B2B Marketing Skills Gap – Lisa Shepherd
Posted by Lisa Shepherd
Categories Management, Marketing Outsourcing Tags Burlington Economic Development Corporation, digital marketing skills, Lisa Shepherd, marketing skills gap
I attended a session at the Burlington Economic Development Corporation last week. Peter Hall, the chief economist for Economic Development Canada (EDC), was the keynote. He had a very positive message for the 200-plus business owners, advisers and financiers in the audience: big opportunities lie ahead. Despite Europe’s sovereign debt issues, slowing growth in the… more »
30
2012
Finding Time to Blog in B2B Businesses – Jennifer Usher
Posted by Jennifer Usher
Categories Marketing Strategy Tags B2B marketing strategy and tactics, Blogging, jennifer usher, Marketing Execution and Tools, outsourced marketing
I have a client who recently came to me and announced he wanted to start blogging. He knows it’s an excellent opportunity to showcase his expertise and establish himself as a thought leader. Blogging sounds pretty straight forward considering the ROI you get from creating some simple yet juicy content that people are really interested… more »
27
2012
Let’s Be Honest, is Pinterest REALLY Right for B2B? – Karen Hazan
Posted by Karen Hazan
Categories Marketing Execution and Tools Tags B2B marketing, B2B marketing strategy and tactics, Karen Hazan, Marketing Execution and Tools, pinterest
There is a lot of buzz right now about Pinterest and how B2B businesses should jump on the bandwagon. But I’m not convinced – at least, not yet. I can’t argue that in January 2012, Pinterest drove more traffic than LinkedIn, YouTube and Google + but if your target market isn’t pinning or browsing on… more »
27
2012
The dangers of customer satisfaction assessment
Posted by Lisa Shepherd
Categories Management Tags customer satisfaction, Lisa Shepherd, performance assessment
Measuring customer satisfaction is a delicate affair for B2B companies. I recently wrote about three ways to measure this customer data. One of the options I covered was online surveys. B2B companies like them because they can be inexpensive. That’s true, although companies have to be careful that an online survey makes sense for them… more »
Connect With Us