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2012
Are White Papers Worth the Effort for B2B Marketers? – Andrea Crouse
Posted by Andrea Crouse
Categories Business: General, Marketing Trends, Uncategorized Tags B2B marketing, B2B tactics, Strategic Planning White Paper
MarketingProfs recently released its B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report. Their annual study, conducted among 1,092 B2B marketers, showed that 90% are marketing with content, including whitepapers. Here are a few of the interesting findings around content and white papers in particular: Goals: Marketers are using content marketing to support multiple business… more »
23
2012
Marketing Vendors Have a Responsibility – Amanda Steeves
Posted by Amanda Steeves
Categories Marketing Execution and Tools, Uncategorized Tags Amanda Steeves, B2B marketing tactics, marketing execution, marketing vendors, website development
As marketers we have a tremendous amount of experience working with a variety of vendors such as designers, website development firms and search engine optimization companies, to name a few. When you have experience working with vendors you know which questions to ask, you know how to push for them to deliver and you likely… more »
13
2012
Marketing to Distributors – 7 Essential Tactics
Posted by Amanda Steeves
Categories Marketing Execution and Tools, Uncategorized Tags distributor marketing, email marketing, Marketing Planning, marketing tactics, sales support
Many B2B companies use an independent distributor network to represent and sell their products. These distributors often range in size from professionally-run organizations to small proprietorships. We work with several small and medium-sized B2B companies who use distributors; each varies in their success at getting the most out of their distributors. For marketers, distributors represent… more »
06
2012
How do you choose the right B2B marketing tactics for your company?
Posted by Lisa Shepherd
Categories Marketing Execution and Tools, Uncategorized Tags B2B marketing, B2B marketing strategy and tactics, Business to business marketing, Lisa Shepherd, marketing tactics
One of the most prevalent hurdles I see for B2B companies is that they don’t know which marketing tools and tactics they should be using. They might hear about a particular tactic, jump on the bandwagon and then when it doesn’t work out, they’ll say, “Marketing doesn’t work for our company” and stop marketing. It’s… more »
21
2011
Knowing Your Company’s Strategy
Posted by Sylvia Franklin
Categories Business: General, Marketing Strategy, Uncategorized Tags marketing plan, Marketing Strategy, Sylvia Franklin
When we begin working on a marketing plan for a new client we often spend countless hours learning about the company’s origins, current status and plans for the future. Often we hear about how the company originated from a series of fascinating events and undoubtedly there appears to be an obstacle or two that the… more »
12
2011
Does Your Business Express Your Values?
Posted by Meredith Low
Categories Uncategorized Tags entrepreneurs, Meredith Low, small business, SMB, social enterprise, values
There’s an interesting idea that I’ve seen coming out of the social enterprise movement, which looks holistically at the value a business creates, both financial and social. Social entrepreneurs say that it will become more mainstream for businesses, especially smaller ones that can have a more idiosyncratic approach, to look together at both the social… more »
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