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15
2013
Free Digital Marketing Tips For Your Local Services Business
Posted by Julia Stowell
Categories B2B Buyer Behaviour, Blogs, Business Services, Marketing Strategy & Planning, Social Media, Website
Local business owners often find it challenging to dedicate time and money to marketing. Taking advantage of digital opportunities is a great avenue for those who want to market their services to the local community and beyond. Here are five suggestions to get you started—and… more »
08
2013
Less is more – Is it possible to overdress B2B marketing with Social Media?
Posted by Christine Sheppard
Categories Competitive Intelligence, Market Assessment, Market Research, Marketing Consulting, Marketing Strategy & Planning, SEO, Social Media
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgent frills, fuss, and constraints of fashion in the pre-war era. She may also have been a B2B marketing… more »
26
2013
One Twitter Account, Two Twitter Accounts, Three Twitter Accounts, More? – Maggie Brennand
Posted by Maggie Brennand
Categories Marketing Strategy & Planning, Social Media
So, you’ve decided to use Twitter. But now the question becomes, how many Twitter accounts does your company need? Is it best to have just one company account or a handful? Some companies benefit from having a single account while others prefer to have a… more »
21
2013
5 Questions Every Manufacturer Should Consider Before Jumping into Social Media – Karen Hazan
Posted by Karen Hazan
Categories Manufacturing, Marketing Strategy & Planning, Social Media
Let’s face it; although manufacturers tend to have a lower adoption rate than other industries for social media (if at all), every manufacturer, should be considering it. And the first question every manufacturer should really be asking themselves is why would we do it? Is… more »
17
2012
Why Social Media Works for B2B Marketing – Sylvia Franklin
Posted by Sylvia Franklin
Categories Marketing Strategy & Planning, Social Media
Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration for a networking event because you failed to check Twitter that day? Many have and for one simple reason – they were not present, or “connected” online. Social media… more »
19
2012
Don’t Fake Your Social Media Presence – Meredith Low
Posted by Meredith Low
Categories Marketing Strategy & Planning, Social Media
It’s not surprising that social media shortcuts are becoming more prominent. The impetus to engage in social media is driven by a long-term fundamental shift in marketing, and in the short-term, by the battles for SEO primacy. Like any new thing, it’s taking some time… more »
