Subscribe to our BlogOutsourced Marketing
14
2013
Pop Quiz: Should You Do Your Own Marketing? – Lisa Shepherd
Posted by Lisa Shepherd
Categories Marketing Strategy & Planning, Outsourced Marketing
IDEA AT A GLANCE: Deciding whether to develop an in-house marketing team, or to outsource can be a difficult decision. Take this quiz to find out which option is right for your business. Until recently, many B2B companies haven’t had to devote serious attention to… more »
14
2012
Getting the Marketing Conversation Started – Jermaine Reyes
Posted by Jermaine Reyes
Categories Marketing Strategy & Planning, Outsourced Marketing
It started off as a scrambled, agitated client conference call: wind-noise coming in from a hands-free set, the usual telecom status requests (“Joe in the Faroe Islands, are you there?”) and the shushed, preparatory coffee sips before the long discussion. We were to discuss the… more »
27
2012
Mezzanine’s Approach to Customer Intimacy – Meredith Low
Posted by Meredith Low
Categories General Business, Marketing Consulting, Marketing Strategy & Planning, Outsourced Marketing
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she called a “tubside tour” with readers – actually going into their bathrooms and seeing what products they used – not what hit their carts in the store, and… more »
03
2012
Is the Customer Always Right? – Karen Hazan
Posted by Karen Hazan
Categories General Business, Outsourced Marketing
Like most of us, I grew up believing that the customer/client is always right. I even worked to propagate this adage when I worked as a customer service supervisor. Today, I find myself questioning what this really means. Often, as a Marketing Director within Mezzanine’s… more »
18
2012
Mezzanine’s Website Gets More Than a Facelift – Andrea Crouse
Posted by Andrea Crouse
Categories Marketing Tactics, Outsourced Marketing, Website
A few weeks ago The Mezzanine Group’s website got a facelift. We wanted to get more strategic about who our messages are targeting, what users learn from our site and the path they take to contacting us about our B2B marketing services. Ultimately, we wanted… more »
11
2012
10 Reasons to Outsource Your Marketing– Andrea Crouse
Posted by Andrea Crouse
Categories Outsourced Marketing
Most leaders in today’s small and mid-size B2B companies struggle with marketing. Maybe they don’t need a full-time marketing strategist. Maybe they don’t have a strategic marketing plan at all. Or maybe they lack the expertise needed to get the job done right. Whatever the… more »
