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15
2013
Free Digital Marketing Tips For Your Local Services Business
Posted by Julia Stowell
Categories B2B Buyer Behaviour, Blogs, Business Services, Marketing Strategy & Planning, Social Media, Website
Local business owners often find it challenging to dedicate time and money to marketing. Taking advantage of digital opportunities is a great avenue for those who want to market their services to the local community and beyond. Here are five suggestions to get you started—and… more »
08
2013
Less is more – Is it possible to overdress B2B marketing with Social Media?
Posted by Christine Sheppard
Categories Competitive Intelligence, Market Assessment, Market Research, Marketing Consulting, Marketing Strategy & Planning, SEO, Social Media
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgent frills, fuss, and constraints of fashion in the pre-war era. She may also have been a B2B marketing… more »
30
2013
Your Business Services Unique Value Proposition – Colleen Cronin
Posted by Colleen Cronin
Categories Brand, Marketing Strategy & Planning
Your Business Services Unique Value Proposition – Why You Need It And Is It Still Relevant Though companies can offer both products and services, business services marketing requires a slightly different marketing approach. Different tactics work better for services as opposed to products. Why? When marketing a… more »
25
2013
B2B Websites Don’t Have to Stink – Lisa Shepherd
Posted by Lisa Shepherd
Categories Marketing Strategy & Planning, Marketing Tactics, Website
Online marketing is more central to success for B2B companies than ever before. That makes having an appealing and effective website critical. Yet the sad truth is that most B2B sites fall well shy of the mark. They aren’t enticing or memorable, they do a… more »
23
2013
5 Ways to Get Value From Tradeshows – Elmira Abushayeva
Posted by Elmira Abushayeva
Categories Marketing Tactics
Many B2B companies rely on tradeshows in their marketing strategy for lead generation and promoting their brand. I hear a lot from my clients and colleagues that they attend many shows and invest a lot of money to be there, but find themselves without a… more »
18
2013
8 Steps to an Effective Email Marketing Campaign – Karen Hazan
Posted by Karen Hazan
Categories Email Marketing, Marketing Tactics
For many SMBs, marketing budgets are limited so marketing directors need to be creative and really focus on low cost tactics that will offer the most value to their clients. If you are looking for an inexpensive way to get your message out effectively, you… more »
