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11
2013
Does it take a village to launch a product? – Shannon Dougall
Posted by Shannon Dougall
Categories General Business, Industries, Manufacturing, Marketing Consulting, Marketing Strategy & Planning, Marketing Tactics, Public Relations, Uncategorized Tags communication, crossfunctional, management buy-in, product launch, teams
Not too long ago the practice of product launch was not even recognized. Many companies simply thought up the next greatest thing, built it and mistakenly believed their product would sell itself. Today, companies are smarter; they understand that if products aren’t properly launched, they… more »
31
2013
Set up for Success: Four Steps to Choosing a Winning Name for Your Brand – Liz Teodorini
Posted by Liz Teodorini
Categories Brand, General Business, Marketing Consulting Tags brand, business name, customer insight, lawsuit, legal, strategy
Every business undergoes a naming process at some point. Most commonly, business names are created at inception, but companies also embark on a naming process when introducing sub-brands, and sometimes when an old name needs an update to remain relevant to buyers. Unfortunately, only a… more »
24
2013
The Customer Experience – What You Don’t Know Can Hurt You
Posted by Colleen Cronin
Categories B2B Buyer Behaviour, Business Services, Marketing Consulting
The competitive challenge for business owners today has never been greater. Competitors match price, technology and product/service offers instantly. When customers buy your product/service on price, not value, the relationship becomes about price, they want to pay less and will easily switch to a lower… more »
15
2013
Free Digital Marketing Tips For Your Local Services Business
Posted by Julia Stowell
Categories B2B Buyer Behaviour, Blogs, Business Services, Marketing Strategy & Planning, Social Media, Website
Local business owners often find it challenging to dedicate time and money to marketing. Taking advantage of digital opportunities is a great avenue for those who want to market their services to the local community and beyond. Here are five suggestions to get you started—and… more »
08
2013
Less is more – Is it possible to overdress B2B marketing with Social Media?
Posted by Christine Sheppard
Categories Competitive Intelligence, Market Assessment, Market Research, Marketing Consulting, Marketing Strategy & Planning, SEO, Social Media
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgent frills, fuss, and constraints of fashion in the pre-war era. She may also have been a B2B marketing… more »
30
2013
Your Business Services Unique Value Proposition – Colleen Cronin
Posted by Colleen Cronin
Categories Brand, Marketing Strategy & Planning
Your Business Services Unique Value Proposition – Why You Need It And Is It Still Relevant Though companies can offer both products and services, business services marketing requires a slightly different marketing approach. Different tactics work better for services as opposed to products. Why? When marketing a… more »
