Subscribe to our Blog

Marketing Budget & Measurement

---

One of the questions owners of B2B companies ask me all the time is “How much should I spend on marketing?” Chances are, if you own a company like this—one that sells to other companies rather than consumers—you too aren’t sure how to answer this… more »

---

For many business-to-business companies who are just beginning to focus on marketing often have scaled back budgets.  The reason?  The line item for the marketing in the company’s budget has either been minimal or nonexistent making any investment a significant one. For our SMB clients… more »

---

I’ve had several B2B marketing clients recently ask me what their expected Return on Investment (ROI) would be for a particular tactic. When thinking of a tactic where you can easily track the number of dollars earned or number of sales made calculating ROI is… more »

---

Each year small and medium-sized businesses sit down to draft their budget. Each year they wonder how much they should allocate to marketing.  For most B2B companies, marketing is a black box.  You put money into it, but what do you really get out of… more »

---

What is a Google Analytics Certified Partner you ask? The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services to businesses with an online presence. They are qualified to… more »

---

Marketing automation (MA) is quickly becoming a necessity in B2B marketing because lead nurturing is particularly difficult to measure. Successful MA platforms can turn marketing leads into genuine sales and help grow your business quickly.  But how do people and processes make or break Marketing… more »

---