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15
2013
Free Digital Marketing Tips For Your Local Services Business
Posted by Julia Stowell
Categories B2B Buyer Behaviour, Blogs, Business Services, Marketing Strategy & Planning, Social Media, Website
Local business owners often find it challenging to dedicate time and money to marketing. Taking advantage of digital opportunities is a great avenue for those who want to market their services to the local community and beyond. Here are five suggestions to get you started—and… more »
08
2013
Less is more – Is it possible to overdress B2B marketing with Social Media?
Posted by Christine Sheppard
Categories Competitive Intelligence, Market Assessment, Market Research, Marketing Consulting, Marketing Strategy & Planning, SEO, Social Media
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgent frills, fuss, and constraints of fashion in the pre-war era. She may also have been a B2B marketing… more »
02
2013
How Can Buyer Personas Help Generate More Leads? – Stephen Smaluck
Posted by Stephen Smaluck
Categories B2B Buyer Behaviour, Marketing Strategy & Planning
Has it ever taken you months to chase down the buyer you needed to complete the sale? Did you sit in on countless meetings and phone calls just to get that five minute exchange you needed from the start? I’m sure most of you, like… more »
19
2013
Buyerology 101: Understanding Buyer’s Choice – Shannon Dougall
Posted by Shannon Dougall
Categories B2B Buyer Behaviour, Marketing Strategy & Planning
Buyerology is defined as the decision journey that the buyer embarks on. If marketing was to only have one goal, it would be to reach buyers at those exact moments that influence their decisions. For years, these moments, or touch-points, have been represented through the… more »
12
2013
Does Qualitative Research Matter Anymore? – Stephen Smaluck
Posted by Stephen Smaluck
Categories Market Assessment, Market Research
The growth of online analytic tools like Google Analytics has drastically changed how executives think about market research. With the ability to access more data than conceivable just a decade ago, research using qualitative analysis is now taking a backseat to quantitative analytics. Is this… more »
04
2013
Relax, it’s just data: Marketing in the Era of Big Data
Posted by Jermaine Reyes
Categories Market Research
If we take the latest business headlines and journals as paradigmatic of current trends, it’s now commonplace to concede that this is the era of data. Big data. The data sets are gigantic. The bits and bytes (and petabytes) cover a vast array of fields:… more »
