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2012
Quick Tips for a Great Survey – Milena Nazaruk
Posted by Milena Nazaruk
Categories Business: General, Market Intelligence, Marketing Strategy Tags member needs assessment, research, surveying, surveys
Different types of organization are often looking to glean specific insight from their surveys. Oftentimes B2B companies are looking for feedback from their customers whereas associations may be looking for guidance from their members. At Mezzanine, we typically use a combination of qualitative interviews and surveys to dive into the underlying opinions of customers or… more »
25
2012
Canada’s B2B Companies Have New Priorities and Problems – Lisa Shepherd
Posted by Lisa Shepherd
Categories Market Intelligence, Marketing Trends Tags B2B marketing trends, business marketing, Business to business marketing, Lisa Shepherd, Marketing Trends, marketing white paper
Last week The Mezzanine Group released its annual report on trends in business to business strategy, marketing and market intelligence. We looked at our projects over the last year and the discussions we’d had with partners and prospects, and identified some broad patterns. We undertake this process to get a view of what’s changing in… more »
25
2012
Are You Wasting Your Strategic Planning Investment? – Meredith Low
Posted by Meredith Low
Categories Business: General, Consulting, Market Intelligence Tags Consulting Services, Meredith Low, Professional Associations, strategic planning, Strategic Planning White Paper, Tactical Planning
How much value do professional associations and other non-profits really get out of strategic planning? From what I hear from our clients and others, it appears that many organizations go through a strategic planning process which may be more or less rigorous, depending on the organization and its circumstances, but then often the strategic plan… more »
09
2012
Six Questions for Entering Tough B2B Markets
Posted by Dov Klein
Categories Consulting, Market Intelligence Tags B2B, consumer behaviour, customer insights, Dov Klein, go-to-market, market entry, SMB
Breaking into a tough market can require a new entrant to break long-standing supplier relationships. At Mezzanine I am very often researching customer needs and evaluating industry structure. Time and again I see that, in the Canadian B2B space, strong relationships often characterize transactions between buyers and sellers, which can make market entry very difficult. For… more »
15
2012
B2B Companies and the Joys of Collaboration
Posted by Meredith Low
Categories Business: General, Market Intelligence Tags B2B marketing, collaboration, Consulting, Management, marketing consulting, Marketing Effectiveness, Meredith Low, Problem Solving, Twitter
This video should send you into the rest of your day with a spring in your step – Mavis Staples, Nick Lowe, and the band Wilco practicing “The Weight” backstage at a Chicago concert hall. I’m sharing it because it made me think about collaboration, which I think is especially critical in a B2B setting…. more »
11
2012
Seeing Beyond the Numbers
Posted by Dov Klein
Categories Consulting, Market Intelligence Tags competitive intelligence, customer insights, Dov Klein, industry association, market assessment, member needs assessment, Professional Association Consulting, qualitative interviewing
Benefits of Qualitative Interviewing For Companies & Professional Associations Wanting To Understand Their Customer & Member Needs. In the last 6 months I have conducted close to 200 qualitative interviews ranging from 30 minutes to an hour each and I have been amazed at the rich and deep levels of detail and experience I have… more »
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