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08
2013
Less is more – Is it possible to overdress B2B marketing with Social Media?
Posted by Christine Sheppard
Categories Competitive Intelligence, Market Assessment, Market Research, Marketing Consulting, Marketing Strategy & Planning, SEO, Social Media
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created iconic garments for women that were simple and elegant without the indulgent frills, fuss, and constraints of fashion in the pre-war era. She may also have been a B2B marketing… more »
12
2013
Does Qualitative Research Matter Anymore? – Stephen Smaluck
Posted by Stephen Smaluck
Categories Market Assessment, Market Research
The growth of online analytic tools like Google Analytics has drastically changed how executives think about market research. With the ability to access more data than conceivable just a decade ago, research using qualitative analysis is now taking a backseat to quantitative analytics. Is this… more »
08
2013
A Proactive Approach to Dealing With Change – Lisa Shepherd
Posted by Lisa Shepherd
Categories General Business, Market Assessment
It’s obvious to all of us that the business landscape is highly dynamic and changing more rapidly than it used to. Unfortunately, most companies don’t realize that it is no longer sufficient to simply react to change and except to survive, let alone thrive. In… more »
26
2012
B2B Research – Finding Insights When There Seem to be None – Milena Nazaruk
Posted by Milena Nazaruk
Categories Market Assessment, Market Research
We often work with B2B businesses looking for answers as to how, what and who they should market to. I was recently working on a project for a client where the target of our research were leaders of finance departments of various organizations. Interviewing them… more »
18
2012
Is Your Brand Robbing You of New Clients? – Lisa Shepherd
Posted by Lisa Shepherd
Categories Brand, Market Assessment, Marketing Strategy & Planning
Every company strives to be known and to have a positive reputation. Having a strong and recognized brand is a valuable asset that helps a company boost its revenue and profits, and increases the value of the business. But a strong reputation can be a… more »
12
2012
How to Fight Perception Challenges with Marketing – Amanda Steeves
Posted by Amanda Steeves
Categories Market Assessment, Marketing Strategy & Planning, Marketing Tactics
Several weeks ago I provided some advice to a company dealing with perception issues in their marketplace. In The Challenge article in the Globe and Mail my advice focused on whether or not the company had a niche strategy. For small and medium-sized businesses, perception… more »
