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2012
Is Direct Mail Dead in B2B Marketing? – Tania Fioretti
Posted by Tania Fioretti
Categories Marketing Execution and Tools Tags B2B marketing, B2B marketing plan, small business marketing, Tania Fioretti
Every B2B company needs to use the most effective marketing tactics possible. In recent times, everyone seems to be more interested in social media and internet marketing. The growth in the use of web-based tools such as Twitter, Facebook and LinkedIn has shifted the focus away from traditional marketing methods such as direct mail. So… more »
23
2012
Developing a Killer Product Launch Marketing Plan – Where to Start?
Posted by Tania Fioretti
Categories Marketing Outsourcing Tags B2B marketing, marketing plan, product launch, Tania Fioretti
2012 is here, and your B2B company has an ambitious marketing strategy for the year, which includes the launch of exciting new products. So now you are tasked with developing an effective product launch plan that will deliver the desired results … no problem, right? After my many years of planning global product launches… more »
31
2012
5 Things to Consider Before Selecting a CRM System
Posted by Tania Fioretti
Categories Management, Marketing Execution and Tools, Marketing Strategy Tags Business to business marketing, CRM solutions, lead management, lead nurturing, Tania Fioretti
One of the most important factors in successful business to business marketing is lead management. For many small-to-medium size businesses that are experiencing growth, there comes a time when tracking leads and contacts through Outlook or Excel simply doesn’t cut it. It’s time to implement a customer relationship management (CRM) solution. The value of a… more »
05
2012
How LinkedIn Can Support Your B2B Marketing Initiatives
Posted by Tania Fioretti
Categories Marketing Execution and Tools, Marketing Strategy Tags B2B marketing, B2B marketing strategy, Business to business marketing, LinkedIn, Tania Fioretti
As a small to medium size business owner, you are always looking for cost-effective ways to find qualified leads and grow your business. The majority of business opportunities come through networking, so you need to make sure that your network is as broad as possible, and one of the best ways of doing this is… more »
30
2011
Why Should I Trust You?
Posted by Tania Fioretti
Categories Business: General, Marketing Outsourcing, Marketing Strategy Tags brand strategy, customer relationship management, Marketing Strategy, Mezzanine client testimonials, outsourced marketing, Tania Fioretti, value proposition
As a small to medium size business owner, you may have aspirations of building a brand that people around the world will know, love and ultimately buy. And everywhere you turn there is someone giving you advice on how to build that killer brand. Please pause for a moment, and before you make any big… more »
14
2011
How to: Choose a charity that is right for your business
Posted by Tania Fioretti
Categories Business: General, Marketing Outsourcing, Marketing Strategy Tags Marketing Strategy, public relations, Tania Fioretti
As a small to medium size business owner, you may be thinking of ways to give back to your community which in many cases is by supporting a local charity, and worthy causes. And in addition to helping people in need, aligning with the right charitable organization, can be another effective element in your overall… more »
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