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2012
What Makes Your Customers Tick? A Must-Know for B2B Marketing Success – Tania Fioretti
Posted by Tania Fioretti
Categories Marketing Strategy & Planning
In B2B marketing, acquiring the skills necessary to spot the true potential of your business is essential– and that true potential lies within the hearts, minds, and actions of your customers. Way before you are deciding how much to invest in marketing initiatives, which social… more »
05
2012
B2B Business Blogging is Easier Than You Think – Tania Fioretti
Posted by Tania Fioretti
Categories Blogs, Marketing Tactics
You’ve heard of blogs. You’ve heard that businesses blog. But did you know that blogs are a powerful B2B marketing tool? According to HubSpot, companies that blog get 55% more website visitors, 95% more inbound links, and 434% more indexed pages than companies that don’t… more »
24
2012
8 Questions Every CEO Should Ask Their Marketing Professional – Tania Fioretti
Posted by Tania Fioretti
Categories Marketing Strategy & Planning
As a CEO running a B2B organization, you need to know how your marketing programs are contributing to your business’s growth. If you are uncertain how your B2B marketing strategies and programs are impacting your organization, you are not alone. For your own benefit and… more »
08
2012
7 Tips to Avoid Bad Presentations – Tania Fioretti
Posted by Tania Fioretti
Categories General Business
More often than not, developing a B2B presentation is overwhelming. It’s challenging to fit everything you want to share into a tight, compelling presentation that will keep your audience engaged. No matter what subject matter you’re sharing, designing an effective presentation deck is an art…. more »
09
2012
4 Ways to Add Spark to your B2B Marketing – Tania Fioretti
Posted by Tania Fioretti
Categories Marketing Strategy & Planning
Does the following sound like your B2B marketing efforts? You invest time strategizing how to make your brand stand out from the competition and captivate potential customers while you’re implementing the same marketing collateral and communication tools that you did 5 years ago! You are… more »
08
2012
Social Media’s Role in B2B Marketing – Tania Fioretti
Posted by Tania Fioretti
Categories Social Media
Do you think business to business marketing and social media don’t go together? Do you believe traditional online efforts alone will continue to deliver quality leads? It is true that the B2C world is quicker to adopt social media and more innovative online tactics; however,… more »
