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Everyone usually makes a New Year’s resolution…and quickly breaks it. However, this year, if there’s one resolution you do keep let it be to improve your marketing efforts. Often companies forget to track their progress regularly, which is necessary if you wish to maintain an… more »

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Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration for a networking event because you failed to check Twitter that day? Many have and for one simple reason – they were not present, or “connected” online. Social media… more »

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Your prospects’ first impression of your company or product/service is most likely dependent on your website.  Although piquing their interest is imperative, it is only half the battle. You also need to keep them on the site and engaged each step of the way. Consequently,… more »

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Welcome to my final post of a four part series on brand development for B2B companies.  Previously, we explored some of the fundamental reasons behind the importance of building a strong basis for your brand, which included: leading your team with clarity, becoming renowned, cultivating… more »

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If I had to sum up the secret behind building a persuasive B2B brand, I would say the key is hard work and persistence.   A lot of effort is involved in getting the level of recall that will push you towards leadership in your field…. more »

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This is my second post in the series on The Importance of Brand Development for B2B Companies.  In my first post I covered the four tenets of building a strong brand. Today, I aim to clear up misconceptions on brand development by discussing what brand… more »

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