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We often work with B2B businesses looking for answers as to how, what and who they should market to. I was recently working on a project for a client where the target of our research were leaders of finance departments of various organizations. Interviewing them… more »

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Once you understand significant customer segments, you can move on to developing a strategy to tackle them. Stick by your segmentation to execute effectively and generate positive ROI for your efforts. Forrester did a great job not only identifying key components of segmentation, but also… more »

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Segmentation is key to understanding and speaking with your customers. In my last blog, Segmentation as a Tool for Growth in B2B (Part 1 of 3): Why do Segmentation?, I discussed why you might need to take on segmentation work. Today, I want to focus… more »

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Segmentation is a great tool to better understand your customers and identify untapped growth opportunities. In B2B, this is especially relevant because you are dealing with business customers with their own unique clients and business approaches. Whether you provide physical products or services, you need… more »

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I recently read a simple and to-the-point article about the three key metrics all small and mid-sized businesses should monitor called 3 Numbers All Entrepreneurs Should Know.  These metrics are true and useful not just for start-ups but for CEOs of larger more established organizations,… more »

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You must have noticed in the past little while, how each of the Canadian banks has launched some sort of mobile app. Most of the Big 5 banks already have mobile banking apps for some of your devices. They are now in the stage of… more »

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