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2012
Quick Tips for a Great Survey – Milena Nazaruk
Posted by Milena Nazaruk
Categories Business: General, Market Intelligence, Marketing Strategy Tags member needs assessment, research, surveying, surveys
Different types of organization are often looking to glean specific insight from their surveys. Oftentimes B2B companies are looking for feedback from their customers whereas associations may be looking for guidance from their members. At Mezzanine, we typically use a combination of qualitative interviews and surveys to dive into the underlying opinions of customers or… more »
11
2012
Key Partners to Help Your B2B Business Grow
Posted by Milena Nazaruk
Categories Consulting Tags b2b growth, business partnerships, customer management, lead nurturing, referrals, relationship marketing, vendor management
Business partnerships matter because they help a business build awareness and credibility, gain access to networks and new business leads, collaborate with new vendors and innovate, share ideas, or gather feedback. In short, they help a business grow. Whether you work for a small or large company, or run your own organization, you’re always on… more »
21
2012
Key Metrics to Understand your Business in a Flash
Posted by Milena Nazaruk
Categories Business: General Tags business performance, business strategy, metrics, Milena Nazaruk
I recently read a simple and to-the-point article about the three key metrics all small and mid-sized businesses should monitor called 3 Numbers All Entrepreneurs Should Know. These metrics are true and useful not just for start-ups but for CEOs of larger more established organizations, like many of the B2B companies we work with. The… more »
07
2012
Trust and Relationship Building Go Hand in Hand
Posted by Milena Nazaruk
Categories Business: General, Management Tags acquisition, business development, Milena Nazaruk, relationship building, retention, Sales Executive Council
As in any business, client acquisition and retention is critical to the success of the enterprise. I recently read an article in the Harvard Business Review Insight Centre’s ‘Growing the Top Line’ series. The article outlined that while everyone has different perspectives and different styles on business development, we have always believed in some key… more »
17
2012
Assessing Client Needs – When Not To Do A Survey
Posted by Milena Nazaruk
Categories Consulting Tags client assessment, member needs assessment, Milena Nazaruk, qualitative research, quantitative research, surveys
You might find yourself in a situation where you need to make a decision on something that affects your client base or your membership, and you think: what better way than to ask them (See previous post: ‘That’s Why We Ask The Clients!’) This is the right train of thought, and a typical trap that… more »
22
2011
Member Needs Assessment is Key to Driving Strategy
Posted by Milena Nazaruk
Categories Consulting Tags member needs assessment, Milena Nazaruk, Professional Association Consulting, strategic planning
If you happen to work for a professional association, I am sure you have spoken to some of your members to find out what they value in terms of their membership. Here at Mezzanine, we conduct professional association consulting and find that many of our clients want to better understand their members in terms of… more »
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