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2012
Don’t Fake Your Social Media Presence – Meredith Low
Posted by Meredith Low
Categories Marketing Strategy & Planning, Social Media
It’s not surprising that social media shortcuts are becoming more prominent. The impetus to engage in social media is driven by a long-term fundamental shift in marketing, and in the short-term, by the battles for SEO primacy. Like any new thing, it’s taking some time… more »
14
2012
Some Intermediaries Should Be Worried, Should You? – Meredith Low
Posted by Meredith Low
Categories B2B Buyer Behaviour, Market Assessment
Intermediaries are dead. Long live intermediaries! There was a lot of hue and cry about how the internet and the digital age was going to eliminate intermediaries. Insurance agents, for example, were going to vanish within a decade, weren’t they? (They’re still around, last time… more »
27
2012
Mezzanine’s Approach to Customer Intimacy – Meredith Low
Posted by Meredith Low
Categories General Business, Marketing Consulting, Marketing Strategy & Planning, Outsourced Marketing
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she called a “tubside tour” with readers – actually going into their bathrooms and seeing what products they used – not what hit their carts in the store, and… more »
22
2012
Marketing is Key to Productivity – Meredith Low
Posted by Meredith Low
Categories Competitive Intelligence, Market Assessment, Market Research, Marketing Consulting, Marketing Strategy & Planning
Every month or so there’s a study or report bemoaning Canada’s relatively low productivity, and rightly so. At Mezzanine we aren’t the engineers developing the next product that’s going to disrupt the technology world, but we do help companies improve productivity through marketing. We know… more »
15
2012
First Steps toward Client Segmentation in B2B Marketing – Meredith Low
Posted by Meredith Low
Categories B2B Buyer Behaviour, Market Research, Marketing Consulting, Marketing Strategy & Planning
You’ve got two customers? They’re the big one and the little one. As soon as you have more than one customer, you’re segmenting your client base. Often we find that our clients, even those with thousands of their own clients, have a segmentation approach that’s… more »
06
2012
Put Down that iPad! Knowledge Comes from Conversation – Meredith Low
Posted by Meredith Low
Categories General Business, Market Research, Marketing Consulting, Marketing Strategy & Planning
In this 30 second video, Richard Grefé, Executive Director of AIGA, the professional association for designers in the US, talks about the fast pace of change and the exponential increase in knowledge, and then makes an interesting case for “thoughtful conversations” as the way for… more »
