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Microsoft SharePoint is a new “buzz word” in a corporate world. It is collaborative software that allows companies to host their intranet portals thereby enabling groups to share and access different types of content from one location. Its main goal is to facilitate information sharing… more »

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Short attention span – KISS (Keep it simple stupid) principle becomes more important as customers usually don’t spend more than 40 seconds on one website. Details matter – Given the short attention span and the high propensity to go elsewhere (one mouse click away), everything… more »

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You might have a good understanding of your competition, especially if you have been in your industry for a while.  But do you know enough to build a truly well-informed marketing strategy? How can you learn more about your competition?  Here are a few tips… more »

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Lead nurturing, also called “drip marketing” or “nurture marketing” has been one of the fastest growing and most popular marketing tactics in the past few years.  It has turned into an art and science of ongoing communication with prospects to keep them “warm” and educated… more »

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All marketing text books put emphasizes on the importance of properly planed marketing program prior to any implementation. However, in reality, most businesses rush into carrying out marketing tactics without clearly articulated marketing strategy or a plan.  How does reactive approach to marketing affect business… more »

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