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Screen capture software is a great way to create new video B2B marketing content in just a few minutes. This type of software allows you to record any activity on your computer within minutes, complete with your voice over. This provides a quick, easy and… more »

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Among the 2012 B2B marketing trends, LinkedIn is definitely “in fashion”.  Thousands of companies are jumping into LinkedIn to develop business through a new and cost-effective source. But do you know if LinkedIn is a good tool for your business? Here are a few tips… more »

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Part #1: Test your Mark-up Language Quality Your website is one of the major marketing tools you’ll implement as part of a comprehensive marketing strategy. It is also an essential source for generating new leads. Success of your website is directly correlated to its quality:… more »

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Lead generation is a critical part of a business to business marketing strategy and it is continue gaining more weight within marketing priorities. So how do you make sure that your lead generation tool kit is well stocked? Here are some examples of most popular… more »

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As a b2b marketing professional you always act as a liaison between multiple departments. You continuously collect information on products, services and innovations in order to transfer that knowledge into your marketing campaigns. It is important to work closely with product managers and sales reps… more »

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A few people have recently asked me why The Mezzanine Group is specializing in B2B marketing. The answer is fairly short and simple: because the nature of the B2B world is significantly different, which predefines distinctive marketing strategies, tactics and tools. So how is the… more »

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