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2012
New Video Marketing Content in 10 Minutes or Less
Posted by Lesya Chapman (Sklyarenko)
Categories Marketing Execution and Tools, Marketing Trends Tags B2B marketing, Lesya Chapman (Sklyarenko), LinkedIn, screen capture software, video marketing, YouTube
Screen capture software is a great way to create new video B2B marketing content in just a few minutes. This type of software allows you to record any activity on your computer within minutes, complete with your voice over. This provides a quick, easy and cost-effective way to generate compelling video content with which you… more »
19
2012
Can LinkedIn help your B2B Marketing?
Posted by Lesya Chapman (Sklyarenko)
Categories Management, Marketing Execution and Tools, Marketing Strategy, Marketing Trends Tags B2B social marketing, Lesya Chapman (Sklyarenko), LinkedIn
Among the 2012 B2B marketing trends, LinkedIn is definitely “in fashion”. Thousands of companies are jumping into LinkedIn to develop business through a new and cost-effective source. But do you know if LinkedIn is a good tool for your business? Here are a few tips and numbers to help you answer the question: Is your… more »
29
2011
What do you know about your website?
Posted by Lesya Chapman (Sklyarenko)
Categories Marketing Execution and Tools, Marketing Strategy Tags Lesya Chapman (Sklyarenko), marketing tools, Online Marketing, website assessment
Part #1: Test your Mark-up Language Quality Your website is one of the major marketing tools you’ll implement as part of a comprehensive marketing strategy. It is also an essential source for generating new leads. Success of your website is directly correlated to its quality: proper design, SEO optimization, rich content, etc. Basic diagnostics of… more »
14
2011
The Most Popular Lead Generation Tools
Posted by Lesya Chapman (Sklyarenko)
Categories Business: General, Marketing Execution and Tools, Marketing Strategy Tags blogging tools, business to business marketing strategy, email marketing, lead generation tools, Lesya Chapman (Sklyarenko), marketing automation, vertical search engines, webcasting software
Lead generation is a critical part of a business to business marketing strategy and it is continue gaining more weight within marketing priorities. So how do you make sure that your lead generation tool kit is well stocked? Here are some examples of most popular lead generation tools for your consideration: Marketing automation software: Eloqua… more »
02
2011
Will SharePoint Have an Impact on our Marketing World? – Part 2
Posted by Lesya Chapman (Sklyarenko)
Categories Business: General, Marketing Execution and Tools, Marketing Outsourcing Tags B2B marketing, Lesya Sklyarenko, marketing plan, Microsoft SharePoint, organizational effectiveness
As a b2b marketing professional you always act as a liaison between multiple departments. You continuously collect information on products, services and innovations in order to transfer that knowledge into your marketing campaigns. It is important to work closely with product managers and sales reps so that your marketing message is being delivered properly. Working… more »
19
2011
Key differences between B2B and B2C marketing
Posted by Lesya Chapman (Sklyarenko)
Categories Business: General, Marketing Strategy, Mezzanine Tags B2B, B2B marketing, Lesya Sklyarenko, Marketing Strategy
A few people have recently asked me why The Mezzanine Group is specializing in B2B marketing. The answer is fairly short and simple: because the nature of the B2B world is significantly different, which predefines distinctive marketing strategies, tactics and tools. So how is the B2B world different? It is a hundreds game – Purchase… more »
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