This website is not optimized for Internet Explorer 6.
Download Internet Explorer 9 or Firefox.

Find out why this website is not optimized for Internet Explorer 6.


RSS Subscribe to our Blog

May
10
2012

How to Build the Right Website for Your B2B Firm – Lisa Shepherd

Posted by Lisa Shepherd

Categories Marketing Execution and Tools, Marketing Strategy Tags , , , , ,

Business-to-business buying has changed dramatically in the last five years. It used to be that B2B sales happened through a sales team. Buyers would identify a problem, research possible solutions, talk with sales people from a few vendors and then pick their solution. But the Internet has changed this process dramatically. Online searches are now… more »


Apr
30
2012

The B2B Marketing Skills Gap – Lisa Shepherd

Posted by Lisa Shepherd

Categories Management, Marketing Outsourcing Tags , , ,

I attended a session at the Burlington Economic Development Corporation last week. Peter Hall, the chief economist for Economic Development Canada (EDC), was the keynote. He had a very positive message for the 200-plus business owners, advisers and financiers in the audience: big opportunities lie ahead. Despite Europe’s sovereign debt issues, slowing growth in the… more »


Apr
27
2012

The dangers of customer satisfaction assessment

Posted by Lisa Shepherd

Categories Management Tags , ,

Measuring customer satisfaction is a delicate affair for B2B companies. I recently wrote about three ways to measure this customer data. One of the options I covered was online surveys. B2B companies like them because they can be inexpensive. That’s true, although companies have to be careful that an online survey makes sense for them… more »


Apr
25
2012

Canada’s B2B Companies Have New Priorities and Problems – Lisa Shepherd

Posted by Lisa Shepherd

Categories Market Intelligence, Marketing Trends Tags , , , , ,

Last week The Mezzanine Group released its annual report on trends in business to business strategy, marketing and market intelligence. We looked at our projects over the last year and the discussions we’d had with partners and prospects, and identified some broad patterns. We undertake this process to get a view of what’s changing in… more »


Apr
20
2012

Ten Ways To Becoming a Thought Leader – Lisa Shepherd

Posted by Lisa Shepherd

Categories Business: General, Management, Marketing Execution and Tools, Marketing Strategy Tags , , , ,

There’s a big difference between consumer marketing (the stuff we see every day from Coke, Disney, Ford and other big brands) and business marketing (B2B or business to business). The biggest part of that difference is thought leadership. Thought leadership is the idea that the most effective companies in B2B achieve positions as thought leaders…. more »


Apr
13
2012

Making the Four Ps More Practical

Posted by Lisa Shepherd

Categories Marketing Strategy Tags , , , , , ,

There are four famous Ps in marketing strategy: product, price, place and promotion. Product. What do you offer? This also includes service. Price. How much do you charge? Are you a low-cost or premium provider? Place. This denotes distribution model. For example, do you sell at retailers or online? Promotion. How do you spread the… more »


SUBSCRIBE TO
OUR BLOG

Subscribe to stay informed of growth trends, tools and case studies.

rss RSS Feed      email Email

Search Blog