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2012
Let’s Be Honest, is Pinterest REALLY Right for B2B? – Karen Hazan
Posted by Karen Hazan
Categories Marketing Execution and Tools Tags B2B marketing, B2B marketing strategy and tactics, Karen Hazan, Marketing Execution and Tools, pinterest
There is a lot of buzz right now about Pinterest and how B2B businesses should jump on the bandwagon. But I’m not convinced – at least, not yet. I can’t argue that in January 2012, Pinterest drove more traffic than LinkedIn, YouTube and Google + but if your target market isn’t pinning or browsing on… more »
29
2012
Business Cards as a B2B Marketing Tool
Posted by Karen Hazan
Categories Marketing Execution and Tools Tags B2B marketing, business cards, Karen Hazan, marketing tools
Business cards are one of the most cost-effective marketing tools available to B2B companies, yet so many companies treat them as an afterthought. I’m sure everyone can relate to receiving a less than acceptable card. I know I’ve experienced it. I think what businesses need to remember is that business cards are one of the… more »
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