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For many SMBs, marketing budgets are limited so marketing directors need to be creative and really focus on low cost tactics that will offer the most value to their clients. If you are looking for an inexpensive way to get your message out effectively, you… more »

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HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog compared to 56% of B2B companies who blog monthly. Although your company may not have the resources to blog several times a day, the evidence… more »

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Let’s face it; although manufacturers tend to have a lower adoption rate than other industries for social media (if at all), every manufacturer, should be considering it. And the first question every manufacturer should really be asking themselves is why would we do it? Is… more »

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In my experience, cold calling as a singular effort is a waste of time. It is a dated method that just isn’t as effective today as it once was because in today’s digital age, the way people communicate and receive information is constantly evolving. Why then do… more »

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According to The Content Marketing Institute, only 21% of B2B manufacturers rank their content marketing as “effective” or “very effective.” Yet, 36% across all other industries rank themselves as “effective” or “very effective.” These statistics show that further education is needed among manufacturers on how… more »

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I recently attended a webinar by Stephan Spencer, author of Google Power Search and co-author of The Art of SEO, on the most common SEO mistakes marketers make and found it extremely informative.  I often work with professional SEO companies; however, certain clients, with minimal… more »

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