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Apr
27
2012

Let’s Be Honest, is Pinterest REALLY Right for B2B? – Karen Hazan

Posted by Karen Hazan

Categories Marketing Execution and Tools Tags , , , ,

There is a lot of buzz right now about Pinterest and how B2B businesses should jump on the bandwagon.  But I’m not convinced – at least, not yet. I can’t argue that in January 2012, Pinterest drove more traffic than LinkedIn, YouTube and Google + but if your target market isn’t pinning or browsing on… more »


Feb
29
2012

Business Cards as a B2B Marketing Tool

Posted by Karen Hazan

Categories Marketing Execution and Tools Tags , , ,

Business cards are one of the most cost-effective marketing tools available to B2B companies, yet so many companies treat them as an afterthought.  I’m sure everyone can relate to receiving a less than acceptable card.  I know I’ve experienced it.  I think what businesses need to remember is that business cards are one of the… more »


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