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I used to think it was only in small to mid-sized b2b companies that databases appear to take the back seat, however, most organizations, regardless of their size, dread the black hole of database creation and maintenance. This is a common issue across the board,… more »

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Many small & mid-sized B2B companies have a limited number of employees, so customers calling in will speak to the majority of the personnel that work in the office. It is becoming more and more evident that it’s not only the sales team that B2B… more »

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Lately I’ve found myself participating in many conversations with B2B business owners who are asking, “Do we have the right people on the bus?” This question often comes up when B2B companies take a second look at their marketing strategies and sales goals. They peel… more »

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Planning a new website is always an exciting time for companies. It can also be a pretty overwhelming process right out of the gate for many B2B companies when you’re not sure who to call, who is going to manage the project and what firm… more »

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I have a client who recently came to me and announced he wanted to start blogging. He knows it’s an excellent opportunity to showcase his expertise and establish himself as a thought leader.  Blogging sounds pretty straight forward considering the ROI you get from creating… more »

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