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Jun
15
2011

Face to Face, Web-conferencing or Tele-conferencing

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

You work in Toronto, your client works in Vancouver and your partner works out of Chicago.  So how can you meet to discuss important business strategies and tactics without dropping your budget on flight and hotel? In the past business meetings happened face to face… more »


Jun
06
2011

Urgent vs. Important

Posted by Evelynn Ratcliffe

Categories General Business

“I need this right away! Like yesterday!” If you’ve heard this expression, you’re not alone.  Why is it that people leave things to the last minute and then need those things done immediately?  Why is business so often a game of hurry up and wait? … more »


May
24
2011

Principle of Leadership 2: Make Sound and Timely Decisions

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Check out the intro post for this series here. Like most of the concepts presented in this series, the premise behind this principle of leadership is simple but that doesn’t mean it’s always easy to duplicate. Let’s start by breaking this concept into two parts. … more »


May
17
2011

Principle of Leadership 1: Lead by Example

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Check out the intro post for this series here. This may be the shortest rule on the list, but it carries with it a lot of weight. As managers and leaders it is important to understand that what you do and how you act will… more »


May
05
2011

The Principles of Leadership

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Whether you are the CEO of your firm or a front line service rep you’ve had to deal with leaders at some point or another in your career.  Some good, some bad. What separates the good from the bad? Is there a set of traits… more »


Mar
29
2011

6 Tips to Improve your Webinar

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

In a recent webinar I attended I learned that Webinars have the highest perceived benefit of any B2B lead generation tactic today. So if putting out webinars was the silver bullet, why doesn’t it work for everyone? Here are a few tips to help your… more »


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