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Oct
12
2011

Principle of Leadership 8: Know your own strengths and limitations and pursue self-improvement

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

There is an old adage out there: divide and conquer.  If you ever took economics you’ll remember this is because there are economies of scale for doing a lot of one thing rather than a little bit of a lot of things. And so, it… more »


Sep
28
2011

Principle of Leadership 7: Train Your Personnel as a Team and Employ Them Up To Their Capabilities

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

There’s the old joke that says there is no “I” in team, but there’s a “me”.  It is easy to understand that a team full of individuals will not accomplish as much as one that works together.  That is the essence of team work; working… more »


Sep
13
2011

Principle of Leadership 6: Develop Leadership Potential in your Followers

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Whether you lead a team of two, 20 or 200 people, part of being a good leader is developing the leadership potential in your followers.  If you don’t give your team members the opportunity to grow professionally they may instead grow restless or bored which… more »


Aug
16
2011

Principle of Leadership 5: Know your troops and promote their welfare.

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Let’s say you run a small business.  One day you realized you need additional staff to help you achieve your goals and expand your business and so you started down the path of hiring someone.  You spent a lot of time, effort and concentration and… more »


Jul
20
2011

Principle of Leadership 4: Achieve Professional Competence

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

The fourth concept in the Principles of Leadership is about achieving professional competence. This one is fairly straight forward.  Keep up or get left behind. In our practice this means keeping up with marketing trends and tools.  I regularly attend webinars and seminars and download… more »


Jun
23
2011

Principle of Leadership 3: Seek and Accept Responsibility

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Check out the intro post for this series here. When someone in your office needs help do you offer your time or expertise? In team meetings do you tend to present your findings first or do you avoid eye contact with the moderator and hope… more »


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