Subscribe to our Blog15
2012
Marketing ROI – Understanding the Value in Your Marketing Tactics
Posted by Evelynn Ratcliffe
Categories Marketing Strategy Tags B2B marketing, B2B marketing ROI, Evelynn Ratcliffe, ROI
I’ve had several B2B marketing clients recently ask me what their expected Return on Investment (ROI) would be for a particular tactic. When thinking of a tactic where you can easily track the number of dollars earned or number of sales made calculating ROI is very straightforward: ROI = (Total Profit from Tactic – Total… more »
15
2012
What should my B2B Marketing budget be?
Posted by Evelynn Ratcliffe
Categories Management, Marketing Execution and Tools, Marketing Outsourcing Tags B2B marketing, business strategy, Evelynn Ratcliffe, marketing plan
Each year small and medium-sized businesses sit down to draft their budget. Each year they wonder how much they should allocate to marketing. For most B2B companies, marketing is a black box. You put money into it, but what do you really get out of it? Without properly understanding the value of marketing or the… more »
26
2012
How to Use YouTube as a B2B Customer Service Tool
Posted by Evelynn Ratcliffe
Categories Marketing Execution and Tools, Marketing Outsourcing, Marketing Strategy, Marketing Trends Tags Business to business marketing, client service and retention tools, Evelynn Ratcliffe, SEO, social media marketing, YouTube
If you’re savvy to online B2B marketing tactics you probably already know about the wonders of YouTube. It helps you market your business, support your SEO initiatives, engage socially with viewers and share meaningful content with your target market. But did you know that it can also be a powerful client service and retention tool? … more »
19
2011
B2B Marketing Article Digest
Posted by Evelynn Ratcliffe
Categories Business: General, Marketing Execution and Tools, Marketing Outsourcing, Marketing Trends Tags B2B marketing, business trends 2011, Evelynn Ratcliffe, Google Analytics, Social Media
With so many articles and blogs being written today it’s hard to know where to look for good information. Here are my top four articles, in no particular order: 10 New Google Analytics Features You Need to Start Using For those of you that already use Google Analytics, you know of the many benefits of… more »
09
2011
Principle of Leadership 10: Make Sure Your Subordinates Know Your Meaning and Intent, and Then Lead Them to the Accomplishment of the Mission
Posted by Evelynn Ratcliffe
Categories Business: General, Management Tags B2B marketing, Evelynn Ratcliffe, Principles of Leadership
Seems simple enough doesn’t it? You would be surprised at how many managers take for granted that the people who work for them generally can’t read minds. Similar to the concept we explored in Principle 9 of this series, making sure your intent is clear is an extension to keeping your team informed of the… more »
23
2011
Principle of Leadership 9: Keep Your Personnel Informed of the Mission, the Changing Situation, and the Overall Picture
Posted by Evelynn Ratcliffe
Categories Business: General, Management Tags Evelynn Ratcliffe, Management, Principles of Leadership
Quick poll for all of you – who likes scraping a bunch of hard work only to start again because your boss didn’t tell you that the project scope changed? Anyone? Bueller? An easy way to keep moral up is to keep your team informed. Feeling in-the-know is a powerful motivator and one that should… more »
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