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I’ve had several B2B marketing clients recently ask me what their expected Return on Investment (ROI) would be for a particular tactic. When thinking of a tactic where you can easily track the number of dollars earned or number of sales made calculating ROI is… more »

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Each year small and medium-sized businesses sit down to draft their budget. Each year they wonder how much they should allocate to marketing.  For most B2B companies, marketing is a black box.  You put money into it, but what do you really get out of… more »

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If you’re savvy to online B2B marketing tactics you probably already know about the wonders of YouTube. It helps you market your business, support your SEO initiatives, engage socially with viewers and share meaningful content with your target market.  But did you know that it… more »

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With so many articles and blogs being written today it’s hard to know where to look for good information.  Here are my top four articles, in no particular order: 10 New Google Analytics Features You Need to Start Using For those of you that already… more »

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Seems simple enough doesn’t it?  You would be surprised at how many managers take for granted that the people who work for them generally can’t read minds. Similar to the concept we explored in Principle 9 of this series, making sure your intent is clear… more »

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Quick poll for all of you – who likes scraping a bunch of hard work only to start again because your boss didn’t tell you that the project scope changed? Anyone? Bueller? An easy way to keep moral up is to keep your team informed. … more »

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