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Mar
15
2012

Marketing ROI – Understanding the Value in Your Marketing Tactics

Posted by Evelynn Ratcliffe

Categories Marketing Budget & Measurement

I’ve had several B2B marketing clients recently ask me what their expected Return on Investment (ROI) would be for a particular tactic. When thinking of a tactic where you can easily track the number of dollars earned or number of sales made calculating ROI is… more »


Feb
15
2012

What should my B2B Marketing budget be?

Posted by Evelynn Ratcliffe

Categories Marketing Budget & Measurement

Each year small and medium-sized businesses sit down to draft their budget. Each year they wonder how much they should allocate to marketing.  For most B2B companies, marketing is a black box.  You put money into it, but what do you really get out of… more »


Jan
26
2012

How to Use YouTube as a B2B Customer Service Tool

Posted by Evelynn Ratcliffe

Categories Marketing Tactics, Outsourced Marketing

If you’re savvy to online B2B marketing tactics you probably already know about the wonders of YouTube. It helps you market your business, support your SEO initiatives, engage socially with viewers and share meaningful content with your target market.  But did you know that it… more »


Dec
19
2011

B2B Marketing Article Digest

Posted by Evelynn Ratcliffe

Categories General Business, Outsourced Marketing

With so many articles and blogs being written today it’s hard to know where to look for good information.  Here are my top four articles, in no particular order: 10 New Google Analytics Features You Need to Start Using For those of you that already… more »


Dec
09
2011

Principle of Leadership 10: Make Sure Your Subordinates Know Your Meaning and Intent, and Then Lead Them to the Accomplishment of the Mission

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Seems simple enough doesn’t it?  You would be surprised at how many managers take for granted that the people who work for them generally can’t read minds. Similar to the concept we explored in Principle 9 of this series, making sure your intent is clear… more »


Nov
23
2011

Principle of Leadership 9: Keep Your Personnel Informed of the Mission, the Changing Situation, and the Overall Picture

Posted by Evelynn Ratcliffe

Categories Marketing Tactics

Quick poll for all of you – who likes scraping a bunch of hard work only to start again because your boss didn’t tell you that the project scope changed? Anyone? Bueller? An easy way to keep moral up is to keep your team informed. … more »


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