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2012
Six Questions for Entering Tough B2B Markets
Posted by Dov Klein
Categories Consulting, Market Intelligence Tags B2B, consumer behaviour, customer insights, Dov Klein, go-to-market, market entry, SMB
Breaking into a tough market can require a new entrant to break long-standing supplier relationships. At Mezzanine I am very often researching customer needs and evaluating industry structure. Time and again I see that, in the Canadian B2B space, strong relationships often characterize transactions between buyers and sellers, which can make market entry very difficult. For… more »
06
2012
Conference Outsourcing: A surprisingly strategic decision for Professional Associations
Posted by Dov Klein
Categories Consulting Tags associations, conference management, Dov Klein, outsourcing, Professional Association Consulting, Professional Associations, strategy
Delivering an excellent delegate experience is of critical and strategic importance for anyone running a professional conference. However, while many professional associations’ internal core competencies allow them to excel in the development of the educational program and quality of educational experience; many of them lack the capabilities to execute an excellent overall delegate experience. In… more »
01
2012
Important Trends in Managing Your Delegate’s Conference Experience
Posted by Dov Klein
Categories Consulting Tags conference management, delegate needs, Dov Klein, informal education, marketing consulting, networking, Professional Associations, professional education
For Professional Associations running conferences for their members or other interested parties (or for anyone running an educational conference), it is important to remember that they constantly need to have a deep understanding of why their delegates are attending and what they are looking for in their professional education. In our marketing consulting division, we… more »
11
2012
Seeing Beyond the Numbers
Posted by Dov Klein
Categories Consulting, Market Intelligence Tags competitive intelligence, customer insights, Dov Klein, industry association, market assessment, member needs assessment, Professional Association Consulting, qualitative interviewing
Benefits of Qualitative Interviewing For Companies & Professional Associations Wanting To Understand Their Customer & Member Needs. In the last 6 months I have conducted close to 200 qualitative interviews ranging from 30 minutes to an hour each and I have been amazed at the rich and deep levels of detail and experience I have… more »
27
2011
Marketing Messages and the ‘Rule of Three’
Posted by Dov Klein
Categories Business: General Tags client communications, Dov Klein, Marketing Communications, marketing messages, rule of three
The ‘rule of three’ is a common term describing the phenomena of the number three showing up all over our popular culture. Some examples of this include*: Movies & Books The Good, the Bad, and the Ugly Sex, Lies, and Videotape Superman’s “Truth, Justice, and the American Way“ Nursery rhymes such as the Three Little… more »
18
2011
Classic Business Management – from ‘Good to Great’
Posted by Dov Klein
Categories Business: General, Management Tags Business management, change leadership, Dov Klein, Jim Collins
I recently re-read the classic business management book ‘Good to Great’ by Jim Collins (2001). In it, Collins looked for businesses that had 15 years of “cumulative stock returns at or below the general stock market, punctuated by a transition point, then cumulative stock returns at three times the market over the next fifteen years”… more »
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