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One of the challenges in a B2B environment is that, when re-launching or bringing a new product to market, it can be difficult to determine the right price. While in B2C pricing can be very transparent, in B2B pricing by other suppliers can lack transparency,… more »

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Throughout our consulting work, we are often asked to help companies evaluate their opportunities and decide upon a specific strategy or course of action. The development of a business case is often a critical element in assisting and enabling senior leadership in their decision making… more »

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I was recently watching a few old episodes of Dragons Den, and it really got me thinking about Mezzanine’s B2B clients and how attracting targeted advertising fits into their business model. There were two presentations that really stuck out. In both cases, the young entrepreneur… more »

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Recently, I was working on a market feasibility assessment and I needed to access a group of individuals where there was no easy way to identify and contact them on a mass scale. We decided that the best course of action was to purchase an… more »

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Breaking into a tough market can require a new entrant to break long-standing supplier relationships. At Mezzanine I am very often researching customer needs and evaluating industry structure. Time and again I see that, in the Canadian B2B space, strong relationships often characterize transactions between buyers… more »

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The ‘rule of three’ is a common term describing the phenomena of the number three showing up all over our popular culture. Some examples of this include*: Movies & Books The Good, the Bad, and the Ugly Sex, Lies, and Videotape Superman’s “Truth, Justice, and… more »

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