Subscribe to our Blog18
2012
Choosing the Right Marketing Interns: 5 Key Things to Look For – Amanda Steeves
Posted by Amanda Steeves
Categories Business: General, Management
We will soon be saying goodbye to our Marketing and Special Projects intern. A co-op business student, we tasked the intern with an incredible amount of work during his four months with The Mezzanine Group. As this intern role was new for us, there was a lot riding on the first person in this role… more »
23
2012
Marketing Vendors Have a Responsibility – Amanda Steeves
Posted by Amanda Steeves
Categories Marketing Execution and Tools, Uncategorized Tags Amanda Steeves, B2B marketing tactics, marketing execution, marketing vendors, website development
As marketers we have a tremendous amount of experience working with a variety of vendors such as designers, website development firms and search engine optimization companies, to name a few. When you have experience working with vendors you know which questions to ask, you know how to push for them to deliver and you likely… more »
13
2012
Marketing to Distributors – 7 Essential Tactics
Posted by Amanda Steeves
Categories Marketing Execution and Tools, Uncategorized Tags distributor marketing, email marketing, Marketing Planning, marketing tactics, sales support
Many B2B companies use an independent distributor network to represent and sell their products. These distributors often range in size from professionally-run organizations to small proprietorships. We work with several small and medium-sized B2B companies who use distributors; each varies in their success at getting the most out of their distributors. For marketers, distributors represent… more »
06
2012
Attention B2B Companies – Don’t Forget About Your Existing Customers!
Posted by Amanda Steeves
Categories Business: General, Management Tags account management, Amanda Steeves, B2B marketing, Business to business marketing
It’s a theme we’re hearing more and more these days – companies are ignoring their customers. And I appreciate it’s likely unintentional; however, it’s time to stop and take action. As part of our marketing planning process, we conduct a series of qualitative interviews with current and past customers to gain a deeper understanding of… more »
28
2012
Building a B2B Marketing Program is like Building a House – You need a Strong Foundation
Posted by Amanda Steeves
Categories Marketing Strategy Tags Amanda Steeves, B2B marketing, Marketing, Marketing Planning
Most of us can appreciate the need to buy a home with a good foundation –you’ll often hear people say ‘that house has good bones’. Having a solid foundation makes it easy to maintain and is often a matter of cosmetic fixes. The same can be said for marketing. Of course that’s easier said than… more »
22
2012
When you’re Small, Looking Big Can be an Effective Marketing Strategy
Posted by Amanda Steeves
Categories Marketing Strategy Tags Amanda Steeves, B2B marketing, B2B marketing strategy, Marketing, Marketing Communications
In our work with small-to-medium sized Business to Business companies, sometimes the key to growth lies in our ability to help them elevate their reputation in the marketplace by implementing a marketing strategy and tactical plan that shifts the perception of the firm from a ‘small fry’ to a ‘serious player’. Let me preface the… more »
Connect With Us