Subscribe to our Blog

It’s important to ensure you are building, nurturing and sustaining strong relationships with your customer base.  Before you begin developing a process for collecting customer feedback, start by listing all of your customer touchpoints. There are many interactions that exist in your company’s supply chain,… more »

---

At Mezzanine, we are committed to practicing scientific marketing; that is, we develop marketing plans that drive significant business results. To do this successfully, every marketing program requires solid business objectives as a foundation. Each objective should be assessed on a regular basis in order… more »

---

Ah, the joys of building a new website.  While many of us love the thrill of a website launch – we don’t always get excited by the development process.  And there is a process – or should be a process. Over the years, we have… more »

---

For businesses whose fiscal year runs on the calendar year, now is the time for planning and budgeting. Many B2B companies are in the midst of setting a marketing budget and thinking about tactics for 2013.  There are 3 questions every company should ask while… more »

---

For many B2B companies, an independent sales network (distributors) is often a key sales channel.  Distributors provide B2B companies with the ability to broaden their sales reach, grow their customer base and penetrate new, untapped markets.  It can be a highly effective model, especially for small-to-medium… more »

---

Several weeks ago I provided some advice to a company dealing with perception issues in their marketplace.  In The Challenge article in the Globe and Mail my advice focused on whether or not the company had a niche strategy.  For small and medium-sized businesses, perception… more »

---