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2012
Are White Papers Worth the Effort for B2B Marketers? – Andrea Crouse
Posted by Andrea Crouse
Categories Business: General, Marketing Trends, Uncategorized Tags B2B marketing, B2B tactics, Strategic Planning White Paper
MarketingProfs recently released its B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report. Their annual study, conducted among 1,092 B2B marketers, showed that 90% are marketing with content, including whitepapers. Here are a few of the interesting findings around content and white papers in particular: Goals: Marketers are using content marketing to support multiple business… more »
02
2012
7 Tips to Ensure Your B2B Email Campaign Doesn’t Cost Your Company $10M
Posted by Andrea Crouse
Categories Business: General, Marketing Strategy Tags Andrea Crouse, Canada's Anti-Spam Legislation, CRTC, email marketing, Marketing Strategy
The CRTC has officially published its final set of regulations under Canada’s Anti-Spam Law (CASL) according to a recent Financial Post article: ‘CRTC publishes final anti-spam regulations’. The legislation proposes stiff penalties to ensure compliance: up to $1 million for individuals and up to $10 million for companies. It also allows individuals to sue a… more »
08
2012
Pros and Cons of Social Media Marketing in B2B
Posted by Andrea Crouse
Categories Marketing Strategy Tags Andrea Crouse, B2B marketing strategy and tactics, marketing outsourcing, Marketing Strategy, Social Media, social networking
Twitter, Facebook, YouTube, LinkedIn…and now Google+….phew! With so many social media platforms available, many B2B leaders are feeling overwhelmed by the number of options for getting their message out. In our B2B marketing outsourcing team, we love investigating new social networks and finding ways to effectively use them. But we also understand there are only… more »
09
2012
Top Mobile Trends for B2B Marketing in 2012
Posted by Andrea Crouse
Categories Marketing Trends Tags Andrea Crouse, B2B marketing, mobile marketing, mobile marketing trends 2012
In 2011, we saw lead generation evolve into social media programs, an increased push for compelling content marketing, a focus on inbound marketing tactics and a general push towards marketing automation programs within the B2B marketing landscape. What can we expect for B2B Marketing in 2012? For sure we will continue to see inbound marketing… more »
12
2012
Will you get better B2B marketing results from a Google Analytics Certified Partner?
Posted by Andrea Crouse
Categories Marketing Execution and Tools, Marketing Outsourcing, Mezzanine Tags Andrea Crouse, Google Analytics Certified partner, marketing tools
What is a Google Analytics Certified Partner you ask? The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services to businesses with an online presence. They are qualified to help your company get the most from its website through… more »
20
2011
Canada’s Anti-Spam Legislation on Hold?
Posted by Andrea Crouse
Categories Marketing Execution and Tools, Marketing Outsourcing Tags Andrea Crouse, Canada's Anti-Spam Legislation, CASL, email marketing
A recent article in the Toronto Star suggests that Canada’s new Anti-Spam law is in limbo as a number of business groups seek exceptions. Read the full article here. Various business groups claim that the requirements to obtain user consent before sending commercial email would create enormous barriers to conduct business online. Several groups seeking… more »
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