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2012
7 Tips for Using Twitter Effectively in B2B Marketing – Andrea Crouse
Posted by Andrea Crouse
Categories Marketing Tactics, Social Media
Since its launch, Twitter has become one of the top 10 most visited websites on the Internet and, according to Wikipedia, has been described as “the SMS of the Internet.” Today, Twitter often breaks news faster than any other media channel, and with over 500… more »
18
2012
Mezzanine’s Website Gets More Than a Facelift – Andrea Crouse
Posted by Andrea Crouse
Categories Marketing Tactics, Outsourced Marketing, Website
A few weeks ago The Mezzanine Group’s website got a facelift. We wanted to get more strategic about who our messages are targeting, what users learn from our site and the path they take to contacting us about our B2B marketing services. Ultimately, we wanted… more »
11
2012
10 Reasons to Outsource Your Marketing– Andrea Crouse
Posted by Andrea Crouse
Categories Outsourced Marketing
Most leaders in today’s small and mid-size B2B companies struggle with marketing. Maybe they don’t need a full-time marketing strategist. Maybe they don’t have a strategic marketing plan at all. Or maybe they lack the expertise needed to get the job done right. Whatever the… more »
11
2012
Are White Papers Worth the Effort for B2B Marketers? – Andrea Crouse
Posted by Andrea Crouse
Categories Marketing Tactics
MarketingProfs recently released its B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report. Their annual study, conducted among 1,092 B2B marketers, showed that 90% are marketing with content, including whitepapers. Here are a few of the interesting findings around content and white papers in particular:… more »
02
2012
7 Tips to Ensure Your B2B Email Campaign Doesn’t Cost Your Company $10M
Posted by Andrea Crouse
Categories Marketing Tactics
The CRTC has officially published its final set of regulations under Canada’s Anti-Spam Law (CASL) according to a recent Financial Post article: ‘CRTC publishes final anti-spam regulations’. The legislation proposes stiff penalties to ensure compliance: up to $1 million for individuals and up to $10… more »
08
2012
Twitter, Facebook, YouTube, LinkedIn…and now Google+….phew! With so many social media platforms available, many B2B leaders are feeling overwhelmed by the number of options for getting their message out. In our B2B marketing outsourcing team, we love investigating new social networks and finding ways to… more »
