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Lead generation is a critical part of a business to business marketing strategy and it is continue gaining more weight within marketing priorities. So how do you make sure that your lead generation tool kit is well stocked? Here are some examples of most popular lead generation tools for your consideration:

Marketing automation software:

• Eloqua www.eloqua.com
• Market2Lead www.market2lead.com
• Marketo www.marketo.com
• TreeHouse www.treehousei.com
• LeadLife www.leadlife.com

Email marketing solutions:

• MailChimp www.mailchimp.com
• Genius  www.genius.com
• Constant Contact www.constantcontact.com
• Exact Target www.exacttarget.com
• CheetahMail www.cheetahmail.com

Webcasting software:

• Cisco WebEx www.webex.com
• Microsoft Live Meeting office.microsoft.com/en-us/live-meeting
• GoToMeeting  www.gotomeeting.com
• Bulldog Solutions www.bulldogsolutions.com
• ON24 www.on24.com

Vertical Search Engines:

• TechTarget  www.techtarget.com
• KnowledgeStorm www.knowledgestorm.com
• Business.com www.business.com
• ThomasNet www.thomasnet.com
• GlobalSpec www.globalspec.com

Blogging Tools:

• WordPress www.wordpress.org
• Google Blogger www.blogger.com
• TypePad www.typepad.com
• Posterous www.posterous.com
• DropBox www.dropbox.com

For more information on lead generation, check out a great article on our site written by Lisa Shepherd, Mezzanine’s founder and president, ‘Making Online Lead Generation Work in Your Company‘.

What lead generation tools are you currently using?  Please share any tools you use that you find to be great!

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