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2011
In North America, we live in a very Google-centric world. While Bing (Microsoft’s search engine) is doing a good job of gaining market share, Google still has 65% of the search market.
But if you’re selling and marketing your products and services internationally, it’s important to know that Google isn’t the only game in town. Any investment you make in search engine optimization (SEO) should be tailored to the markets you’re targeting.
Did you know that Google isn’t the main search engine in a number of important markets?
- China – Baidu owns 80% of the market – Google is markedly on the decline since the public spat between the company and the Chinese government regarding censorship.
- Russia – Yandex is the leader, with almost 70% of the market and Google at 22%
- South Korea – Naver has 73% of the market , followed by Daum at 11.5%. Google is almost non-existent.
- Japan – Yahoo! owns 45% share (Yahoo! is now powered by Bing)
- Czech Republic – Seznam.cz has 63% share.
Make sure that the SEO company you’re working with has some experience dealing with these other search engines and that they’re optimizing your site to perform well on them. Most SEO companies focus on Google – understandably for North American companies – but if they’re optimizing for Google and you’re trying to grow in Russia, you’re missing 75% of that market.
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Posted by: William Curry
May. 26, 2011 at 11:38 am
The advertising spend on paid search/content has to evaluated by the ROI. The CT rate and the conversion rate are very different in these non-Google search engines than Google. Although the reach is limited in these countries I have often done better in country specific Google advertising campaign than a non Google search engine.
Posted by: Marica Stofflet
Jun. 14, 2011 at 12:00 pm
Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day
Posted by: Bobby Minucci
Jun. 22, 2012 at 9:20 pm
wonderful publish, very informative. I ponder why the other experts of this sector don’t notice this. You should proceed your writing. I am sure, you’ve a huge readers’ base already!