Subscribe to our Blog16
2010
Changes coming to the world of digital marketing
Posted by Lisa Shepherd
Categories Marketing Tactics
…The dust has settled and Apple launched the iPad to tremendous fanfare. What’s interesting to note is that the iPad and iPhone don’t support Adobe’s Flash – which is big news for internet marketers and advertisers, as a great many internet ads are created using Flash. To replace it, Apple is pushing for an open standard based on HTML 5… which, although still in its early stages, is a better alternative. Flash has long been noted as a resource-hog and not effective at what it does. The decision to exclude it from iPad is Apple’s way of catalyzing change. If the iPhone and iPad supported Flash, the overall user experience would suffer, with excessive resource/bandwidth usage and far shorter battery-life. So Apple didn’t include it. As far as I can tell, Flash’s days are numbered. Web developers, consider yourselves warned.
1 Comments
Leave Comment
Posted by: Gaurav
Apr. 16, 2010 at 8:05 pm
Development in adobe flash is quite easy and fast, which reduces the turnaround time.
Currently Google is also using HTML 5 in its android. Since Apple and Google the two bigwigs are already using it, it wouldn’t require much time for others to join in.
In short term this might have an impact as less skillful developers will be thrown out of the market and development of apps might slow down. Moreover the biggest issue with html 5 is that it can’t integrate with the system functions i.e it can’t make vibrate the phone. And yes if I am a flash developer, my business is certainly at risk.