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2012
Important Trends in Managing Your Delegate’s Conference Experience
Posted by Dov Klein
Categories Consulting Tags conference management, delegate needs, Dov Klein, informal education, marketing consulting, networking, Professional Associations, professional education
For Professional Associations running conferences for their members or other interested parties (or for anyone running an educational conference), it is important to remember that they constantly need to have a deep understanding of why their delegates are attending and what they are looking for in their professional education. In our marketing consulting division, we… more »
01
2012
The Done Manifesto
Posted by Meredith Low
Categories Consulting Tags Consulting, creativity, Decision making, Lead by example, leadership, Meredith Low, time management
Did you make New Year’s resolutions? How are those working out for you? (Seriously.) Are you clearing them off the list quickly? If one of them was to stop procrastinating, drop everything right now and read this infographic and, more importantly, the accompanying text. (If, however, you have a profession like airplane pilot or safety… more »
31
2012
5 Things to Consider Before Selecting a CRM System
Posted by Tania Fioretti
Categories Management, Marketing Execution and Tools, Marketing Strategy Tags Business to business marketing, CRM solutions, lead management, lead nurturing, Tania Fioretti
One of the most important factors in successful business to business marketing is lead management. For many small-to-medium size businesses that are experiencing growth, there comes a time when tracking leads and contacts through Outlook or Excel simply doesn’t cut it. It’s time to implement a customer relationship management (CRM) solution. The value of a… more »
31
2012
Is Blogging an Effective B2B Marketing Tool?
Posted by Lisa Shepherd
Categories Management, Marketing Execution and Tools Tags B2B Marketing Tools, Blogging, Lisa Shepherd, SEO
I had coffee with an old friend last week. He works in a professional services firm and he wanted to talk about blogging as a marketing tool for the company. The president of his firm had heard the buzz around blogging and wants my friend to launch a blog for the company. Their business has… more »
27
2012
Why B2B Marketing is like Moneyball
Posted by Lisa Shepherd
Categories Business: General, Management Tags B2B marketing, Billy Beane, lead nurturing, Lisa Shepherd, marketing tactics, Moneyball
I am one of those consumers Hollywood fears—I don’t go to movies as much as I used. But I saw Moneyball last week and it’s an entertaining film, even if you’ve read the book by Michael Lewis. For marketers who work in small and mid-sized B2B companies though, there’s an even bigger reason to see… more »
26
2012
How to Use YouTube as a B2B Customer Service Tool
Posted by Evelynn Ratcliffe
Categories Marketing Execution and Tools, Marketing Outsourcing, Marketing Strategy, Marketing Trends Tags Business to business marketing, client service and retention tools, Evelynn Ratcliffe, SEO, social media marketing, YouTube
If you’re savvy to online B2B marketing tactics you probably already know about the wonders of YouTube. It helps you market your business, support your SEO initiatives, engage socially with viewers and share meaningful content with your target market. But did you know that it can also be a powerful client service and retention tool? … more »
