B2B Marketing Experts
Lisa Shepherd, President
Lisa has been working with complex and tech-based B2B companies for almost 20 years. As the president and founder of The Mezzanine Group, she has helped over 200 organizations successfully grow their potential – and increase their bottom line... Read More »
Amanda Steeves, Vice President
With almost fifteen years of marketing experience, Amanda is a savvy strategic B2B marketer with a wealth of implementation knowledge in a wide variety of industries. Her expertise lies in developing marketing strategy for complex and technical businesses... Read More »
Leah Andrew, Marketing Strategist and Group Marketing Director
Leah is a marketing leader with over 15 years of experience defining strategy and driving business for a broad spectrum of B2B, B2C and B2B2C clients ranging from advanced technology to business services... Read More »
Karen Hazan, Marketing Director
Karen is a dynamic B2B marketer with over 15 years of experience. Her combined knowledge, dedication and passion have landed her lead marketing roles in industries including industrial automation... Read More »
Liz Teodorini, Marketing Director
With over 12 years in marketing and communications, Liz brings a wealth of experience in strategy, digital marketing, data analytics, content development and marketing ROI. She has been recognized for exceptional results in strategy development... Read More »
Linda Wu-Dunphy, Marketing Director
A solid technology marketer with 16+ years with B2B technology products, solutions and services, Linda has the in-depth expertise to take technology SMBs to the next level... Read More »
Lesya Chapman (Sklyarenko), Marketing Director
Lesya brings 8 years of experience in managing complex marketing programs in diverse industries, including pharmaceutical, software, confectionery, food and construction... Read More »
Colleen Cronin, Marketing Director
Colleen is a senior innovative business strategist and marketing consultant with 20 years of experience in quantitative and qualitative research, business analysis and development, strategic planning, marketing strategy, competitive intelligence, customer engagement, and project management. Read More »
Shannon Dougall, Marketing Director
Shannon has been helping B2B companies boost business for over 15 years. She has worked with every size of B2B organization, from start-ups and SMBs to large multinationals like IBM. With a strong background in high-technology, Shannon delivers inspired, innovative strategies and processes that help clients achieve excellent top line and bottom line results. Read More »
Elmira Abushayeva, Marketing Director
Over eight years of experience in marketing strategy, planning and execution and strong online marketing and social media skills have allowed Elmira to achieve outstanding results for a range of B2B and B2C companies. In her lead marketing roles in the medical supply, online solutions and management systems industries... Read More »
Julia Stowell, Marketing Director
Julia is a passionate marketer with over ten years of experience in the technology industry. Her ability to understand and reach different audiences across global markets has won her marketing excellence awards and a career full of strategic and innovative marketing campaigns.
Jermaine Reyes, Marketing Coordinator
Jermaine Reyes supports Mezzanine’s Marketing Directors as a Marketing Coordinator... Read More »
Christine Sheppard, Marketing Coordinator
Christine is a Marketing Coordinator with a flair for creativity and experience using digital media to develop standout brand and marketing campaigns. Read More »
Sarah Baheyeldin, Marketing Intern
Sarah is a third year Business Administration Student at Wilfrid Laurier University, planning on concentrating in Marketing. She has always been an active member of the Laurier community, and is involved with Laurier SOS... Read More »
Maggie Brennand, Marketing Intern
Currently in her third year of Wilfrid Laurier University's Honours Bachelor of Business Administration program, Maggie is actively pursuing her degree with a specialization in brand communications with a minor in economics... Read More »
Stephen Smaluck, Associate
Stephen is a Research and Consulting Associate with Mezzanine. He is responsible for conducting qualitative and quantitative research on B2B markets, buyers and competitors, and analyzing the implications for Mezzanine’s clients. Read More »
