B2B Marketing Company - The Mezzanine Group
The Mezzanine Group has a 12-year history helping B2B companies grow. We’ve grown quickly too and were named to the Profit Hot 50 twice and the Profit 100 twice.
2001 - 2004
The Mezzanine Group evolved from its roots at the Richard Ivey School of Business, University of Western Ontario.
Lisa Shepherd, president and founder of The Mezzanine Group, worked as a student consultant at Ivey Business Consulting Group while completing her MBA in 2001. As an IBCG consultant she was trained in the methodologies of the global strategy consultancies including AT Kearney, Bain Consulting, Monitor Consulting and Accenture. IBCG worked with small businesses providing business plans, marketing plans and growth assessments.
Lisa became Managing Director of IBCG and was the driving force behind its expansion from 2002 onwards. IBCG opened its second office in Toronto in 2003 and gained numerous corporate clients such as Bell Mobility, Capital One Canada, Rogers, Lexmark and Philips Respironics.
2005 - 2008
In 2005 the scale of projects merited an evolution of IBCG – and Mezzanine was born. The company launched as Mezzanine Business Consulting and evolved to The Mezzanine Group.
Mezzanine grew rapidly and in 2005 was named to the ‘PROFIT Hot 50’ – PROFIT Magazine’s ranking of fast-growing young companies in Canada. In 2006 Mezzanine was again named to the PROFIT Hot 50, which was followed in 2007 and 2008 by being named to the PROFIT 100. Lisa was nominated for the Canadian Woman Entrepreneur of the Year award and the Top 40 Under 40.
2009 - Present
In addition to marketing consulting, Mezzanine launched its outsourced marketing service in 2009 to provide marketing expertise and resources for B2B companies.
Mezzanine is now a team of over 15 experienced B2B marketers and strategists. We have worked with over 200 B2B organizations in more than 30 different industries. Our goal is to add $1 Billion in revenues to our client companies.
Visit our Careers page to learn about becoming a member of the Mezzanine team.
We couldn't have made the decisions we wanted to make without this process – it gave us the clarity, focus and alignment among sales & marketing and product development that was so important to maximize our returns from effort and resources.
